Results 291 to 298 of about 8,389 (298)

From Commodity to Brand: The Country of Origin Branding Perspective for Indian Medicinal and Aromatic plants

Business Strategy and Development, 2019
Pramod Chandra
exaly  

My Country Is Not a Brand

2019
openaire   +1 more source

The Application of Brand Personality to Country as a Brand: The Case of the US

Dec. 14-15, 2017 Kuala Lumpur (Malaysia), 2018
openaire   +1 more source

The role and challenges of country branding in transition countries: The Central and Eastern European experience

Place Branding and Public Diplomacy, 2007
exaly  

A country — can it be repositioned? Spain — the success story of country branding

Journal of Brand Management, 2002
exaly  

The Impact of Country Branding Strategies on a Country Image

2014
openaire   +1 more source

When countries become brands

2006
openaire   +1 more source

Country of Origin as Brand Element

2011
Diamantopoulos, Adamantios, Zeugner-Roth, Katharina   +1 more
openaire   +1 more source