The Best Practice of CRM Implementation for Small- and Medium-Sized Enterprises [PDF]
Administrative Sciences, 2019 The biggest key aspect to the success of a business is a satisfied customer. For this reason, it is possible to state that the growing trend of focusing on the customer and his/her needs has prevailed in recent years.
Michal Pohludka, Hana Štverková
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Analisis dan Perancangan Electronik Customer Relationship Management Pada Klinik XYZ [PDF]
ComTech, 2010 This research is to foster a good connection between company and customers. For customers, e-CRM will accommodate in interation and transaction with the company. This research is done because there are still weaknesses for customer’s service.
Joni Suhartono
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Three condensed importance of interfunctional communication for the acceptance of CRM system
Cogent Business & Management, 2017 Customer relationship management (CRM) is an IT-based system that manage customer long-term relationship, and also inter-functional relationship within the organization with the ultimate purpose of creating customer value by sharing concise, sufficient ...
Muhammad Ashraf +3 more
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Cost of ownership model for a CRM system
Science of Computer Programming, 2006 AbstractA procurement decision about a CRM system is heavily influenced by the initial purchase cost rather than the effect of the operating cost and utilization over the lifetime. In this paper, we propose a Cost of Ownership (COO) model for a CRM system which takes into account not only the initial cost, but also the operation cost, and the ...
So Young Sohn, Ji Soo Lee
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Ways to optimize process of modernization of trans-Siberian railway using digital economy technologies [PDF]
SHS Web of Conferences, 2021 The article discusses the issues of improving measures to optimize the process of modernizing the Trans-Siberian Railway using digital economy technologies.
Samarina Maria, Bondarchuk Ekaterina
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Modern Marketing Tools in the Condition of Globalization [PDF]
SHS Web of Conferences, 2021 Research background: CRM is one of the most popular tools of modern marketing in today’s globalized world. It is a purposefully set up management with customers, which synchronizes several internal company processes. Its justification is indisputable, as
Ponisciakova Olga, Kicova Eva
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Design and implementation of a CRM system to optimize business processes of a trading company
Entrepreneurship and Sustainability Issues, 2023 This paper aimed to formulate recommendations for implementing CRM systems for trading companies in the small and medium-sized enterprise segment. A content analysis of current documents was used to analyze the types and forms of CRM systems used in ...
Petr Kučera, Daniela Cmuntová
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Efficiency of customer loyalty programmes in the food retail industry
Journal of New Economy, 2023 Increasing the efficiency of communications with customers maintains the economic development and growth in the services and food retail industry. One way to succeed in this objective is introducing digital technologies for interaction with clientele ...
Victor Ye. Kovalev +2 more
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DEVELOPMENT OF ELECTRONIC COMMERCE IN UKRAINE AND IN THE WORLD
Baltic Journal of Economic Studies, 2020 The purpose of this work is the appropriate use of technology in the life of every business entity, organization, and financial institution. With the growth of technology, the question of their appropriate use has arisen.
Tetiana Stroiko +2 more
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Information System Success Model for Customer Relationship Management System in Health Promotion Centers [PDF]
Healthcare Informatics Research, 2013 ObjectivesIntensified competitiveness in the healthcare industry has increased the number of healthcare centers and propelled the introduction of customer relationship management (CRM) systems to meet diverse customer demands. This study aimed to develop
Wona Choi +5 more
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