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Quality Characteristics of CRM Systems
19th Brazilian Symposium on Software Quality, 2020Customer Relationship Management systems (CRMS) support companies in managing their relationship with their customers. They are sophisticated systems composed of various functionalities. The software quality models defined by ISO/IEC 25010 international standard are generic and provide software quality characteristics that are intended to be pertinent ...
Jhonatan Boarim +1 more
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On the design concepts for CRM system
Industrial Management & Data Systems, 2003In the past few years, information technology has stimulated several innovations in the business and marketing fields, and advances in the technology are changing the research surrounding those fields. Recently, focusing topics in the management and marketing field are electronic customer relationship management (CRM) and the practical use of marketing
Jeong-Yong Ahn +2 more
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Proceedings of the XVIII Brazilian Symposium on Software Quality, 2019
CRM (Customer Relationship Management) is a term used in the industry to designate approaches, methodologies, software or internet resources that support a company to manage relationships with its customers in an organized way, integrating business processes, sales, customer service, marketing, field services and other functions that affect customers ...
Jhonatan Boarim +1 more
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CRM (Customer Relationship Management) is a term used in the industry to designate approaches, methodologies, software or internet resources that support a company to manage relationships with its customers in an organized way, integrating business processes, sales, customer service, marketing, field services and other functions that affect customers ...
Jhonatan Boarim +1 more
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German Question Answering in CRM Systems
2021We present a Question Answering (QA) approach within the context of Customer Relationship Management (CRM) systems in German which we applied to several use cases. However, we aim to generalize the suggested approach, so it can be applied to other domains.
Sophie Schäfter, Thorsten Zylowski
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Proceedings of the 22nd international conference on World Wide Web, 2013
The social Customer Relationship Management (CRM) landscape is attracting significant attention from customers and enterprises alike as a sustainable channel for tracking, managing and improving customer relations. Enterprises are taking a hard look at this open, unmediated platform because the community effect generated on this channel can have a ...
Jitendra Ajmera +6 more
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The social Customer Relationship Management (CRM) landscape is attracting significant attention from customers and enterprises alike as a sustainable channel for tracking, managing and improving customer relations. Enterprises are taking a hard look at this open, unmediated platform because the community effect generated on this channel can have a ...
Jitendra Ajmera +6 more
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Zeitschrift für wirtschaftlichen Fabrikbetrieb, 2003
Kurzfassung Der Vertriebsaußendienst steht in direktem Kontakt zu den Kunden und ist somit ein wichtiges Element in der Pflege von Kundenbeziehungen (Customer Relationship Management – CRM). Durch mobile IT-Systeme können die Außendienstmitarbeiter bei ihrer Tätigkeit wirksam unterstützt werden.
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Kurzfassung Der Vertriebsaußendienst steht in direktem Kontakt zu den Kunden und ist somit ein wichtiges Element in der Pflege von Kundenbeziehungen (Customer Relationship Management – CRM). Durch mobile IT-Systeme können die Außendienstmitarbeiter bei ihrer Tätigkeit wirksam unterstützt werden.
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JUSTIFICATION OF EFFECTIVENESS OF THE CRM SYSTEM
World of Transport and Transportation, 2016[For the English abstract and full text of the article please see the attached PDF-File (English version follows Russian version)].ABSTRACT The article describes an approach of the method to study effectiveness of modern system of relationships with customers based on information technologies.
O. V. Efimova, D. I. Murev
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2005
Many companies have large expectations of the use of Customer Relationship Management (CRM) systems, expecting to harvest benefits from dialogue marketing and internal knowledge synergies. How should these systems be implemented? And how easy do the benefits come?
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Many companies have large expectations of the use of Customer Relationship Management (CRM) systems, expecting to harvest benefits from dialogue marketing and internal knowledge synergies. How should these systems be implemented? And how easy do the benefits come?
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2020
Das CRM-System ist in vielen Unternehmen ein intensiv diskutiertes Thema. Haufig bringt es den Protagonisten (Verkaufer, Kunde, Vertriebschef) nicht den Mehrwert, den es bieten konnte, wenn ein adaquates System effizient eingesetzt werden wurde. Dieser Missstand muss fur eine erfolgreiche Digitalisierung im B2B-Vertrieb beseitigt werden.
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Das CRM-System ist in vielen Unternehmen ein intensiv diskutiertes Thema. Haufig bringt es den Protagonisten (Verkaufer, Kunde, Vertriebschef) nicht den Mehrwert, den es bieten konnte, wenn ein adaquates System effizient eingesetzt werden wurde. Dieser Missstand muss fur eine erfolgreiche Digitalisierung im B2B-Vertrieb beseitigt werden.
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2020
Der Einsatz sozialer Medien fur das elektronische Customer-Relationship-Management kann als Social-(Media-)CRM (S-CRM) bezeichnet werden. Viele Unternehmen erkennen erst jetzt zunehmend die damit verbundenen Moglichkeiten zur Kundeninteraktion. Wahrend im privaten Bereich Vieler eine grose Anzahl von Mitgliedern, Followern, Freunden oder Fans bereits ...
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Der Einsatz sozialer Medien fur das elektronische Customer-Relationship-Management kann als Social-(Media-)CRM (S-CRM) bezeichnet werden. Viele Unternehmen erkennen erst jetzt zunehmend die damit verbundenen Moglichkeiten zur Kundeninteraktion. Wahrend im privaten Bereich Vieler eine grose Anzahl von Mitgliedern, Followern, Freunden oder Fans bereits ...
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