Lovemarks and beyond: Examining the link between lovemarks and brand loyalty through customer advocacy in the automobile industry. [PDF]
PLoS ONE, 2023 PurposeDespite the potential for businesses, our understanding of lovemark brands and their consequences is limited. Numerous psychological and brand-related consequences are linked to lovemarks, but the role of influential underlining mechanisms is not ...
Nayab Javed +3 more
doaj +5 more sources
An empirical examination of customer advocacy influenced by engagement behaviour and predispositions of FinTech customers in India [version 2; peer review: 2 approved] [PDF]
F1000Research, 2022 Background: The extensive adoption and usage of emerging technologies furthered by the global coronavirus disease 2019 (COVID-19) pandemic, has reduced direct face to face communications.
Savitha Basri, Archana Nayak Kini
doaj +5 more sources
A machine learning framework for classifying customer advocacy in sustainable supply chains
Supply Chain AnalyticsSustainable supply chain management plays a pivotal role in shaping corporate reputation and enhancing customer loyalty in the contemporary market.
Brintha Rajendran +2 more
doaj +3 more sources
The Relationship between Corporate Social Responsibility on Social Media and Brand Advocacy Behavior of Customers in the Banking Context [PDF]
Behavioral Sciences, 2022 This research study aims to investigate the relationship between corporate social responsibility (CSR)-related communication on social media and brand advocacy behavior of retail banking customers in a developing country.
Shijiao Huang +6 more
doaj +2 more sources
Knowledge Graph Construction for Social Customer Advocacy in Online Customer Engagement
Technologies, 2023 The rise of online social networks has revolutionized the way businesses and consumers interact, creating new opportunities for customer word-of-mouth (WoM) and brand advocacy.
Bilal Abu-Salih, Salihah Alotaibi
doaj +2 more sources
Promoting customer advocacy in the ride-hailing sector: A generational cohort perspective
South African Journal of Economic and Management Sciences, 2023 Background: Growth in the ride-hailing sector has contributed to intense competition among Transportation Network Companies (TNCs), with many new platforms entering the market and TNC brands aiming to achieve market dominance.
Estelle van Tonder, Daniel Petzer
doaj +3 more sources
Brand Advocacy Driven by Customer Satisfaction: A Qualitative Perspective
Integrated Journal for Research in Arts and Humanities, 2023 Brand advocacy is a powerful tool in modern marketing, driven primarily by high levels of customer satisfaction. This study examines how satisfied customers become brand advocates, influencing peer perceptions and boosting organizational success. Using qualitative methodologies, including interviews, focus groups, and case studies, the research focuses
Kamalesh Kishore Shrivastava
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Natural language inference model for customer advocacy detection in online customer engagement [PDF]
Machine Learning, 2023 AbstractOnline customer advocacy has developed as a distinctive strategic way to improve organisational performance by fostering favourable reciprocal affinitive customer behaviours between the business and its customers. Intelligent systems that can identify online social advocates based on their social interaction and long-standing conversations with
Bilal Abu-Salih +6 more
openalex +2 more sources
Sustainable Business and Society in Emerging Economies, 2021 This study intends to explore the positive impact of perceived Corporate Social Responsibility (CSR) on brand equity with respect to behaviors and emotions.
Mashari Mahmood +3 more
doaj +3 more sources
The trust-NPS correlation: The role of trust in promoting customer loyalty in Swiss financial institutions. [PDF]
PLoS ONEThe Net Promoter Score (NPS) is a widely used key performance indicator (KPI) for measuring customer loyalty and guiding customer-centric strategies. While customer trust has been identified as an important influencing factor for NPS, existing research ...
Vanessa Gabriela Yarza Navarro-Schär +3 more
doaj +2 more sources