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Customer value co-creation behavior: Scale development and validation [PDF]

Journal of Business Research, 2013
This investigation reports a series of four studies leading to the development and validation of a customer value co-creation behavior scale. The scale comprises two dimensions: customer participation behavior and customer citizenship behavior, with each
Youjae Yi, Taeshik Gong
exaly   +5 more sources

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Examining the relationship between customer bonding, customer participation, and customer satisfaction

Journal of Retailing and Consumer Services, 2021
Fortune Edem Amenuvor, Henry Boateng, Ho-Taek Yi   +2 more
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Understanding Customer Experience Throughout the Customer Journey

Journal of Marketing, 2016
Peter Verhoef
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Innovativeness and customer value co-creation behaviors: Mediating role of customer engagement

International Journal of Hospitality Management, 2020
Chang-Hua Yen, Hsiu-Yu Teng
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eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty

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Customer loyalty in the hotel industry: the role of customer satisfaction and image

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Dwi Suhartanto, Jay Kandampully
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Influence of customer engagement with company social networks on stickiness: Mediating effect of customer value creation

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Mingli Zhang, Guo Lingyun
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Customer Metrics and Their Impact on Financial Performance

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Valarie Zeithaml, Sunil Gupta
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