Results 11 to 20 of about 3,581 (218)

Research on the Impact of Intercustomer Social Support on Customer Engagement Behaviors in Virtual Brand Communities

Behavioral Sciences, 2022
Customer engagement behavior is a key factor in promoting the sustainable growth of virtual brand communities. Despite the extensive research on the antecedents of customer engagement behaviors, the influence of intercustomer social support remains a ...
Xuexin Li, Congcong Yang, Shulin Wang
doaj   +1 more source

Does Brand Love Make Every Consumer Behave On Social Media ? The Role of Personality Traits and Brand Love On Customer Engagement Behavior

AMAR (Andalas Management Review), 2023
The customer engagement behavior is an important concept for the company along with the increasing use of social media by consumers. Previous studies examined customer engagement behavior on social media by the role of technology factors or features on ...
Dwi Martiyanti
doaj   +1 more source

Effect of Brand Experience on Customer Engagement Through Quality Services of Online Sellers to Students in Bekasi

Frontiers in Psychology, 2022
Customer engagement refers to the emotional attachment a student experiences as a customer during repeated and ongoing interactions. Engagement occurs through satisfaction, loyalty, and excitement about the brand experience.
Netty Merdiaty, Neil Aldrin
doaj   +1 more source

Value acquisition, value co-creation: The impact of perceived organic grocerant value on customer engagement behavior through brand trust

Frontiers in Psychology, 2022
Affected by COVID-19, there is a growing trend toward healthy lifestyles and organic food consumption. The literature on organic foods focuses on the factors that influence buying behavior.
Weiping Yu, Mingli He, Xiaoyun Han, Jun Zhou   +3 more
doaj   +1 more source

The effects of influencer marketing on overall brand equity through brand awareness and customer brand engagement [PDF]

International Journal of Data and Network Science, 2022
This paper focuses on five-star hotels in Jordan to investigate the impact of influencer marketing on overall brand equity. The mediating role played by brand awareness and customer brand engagement between influencer marketing and overall brand
Hussam Ali, Omar Mohammad Ali Alquda
doaj   +1 more source

Effect of Social Media Marketing on Customer Engagement and its Impact on Brand Loyalty in Caring Colours Cosmetics, Martha Tilaar

Binus Business Review, 2016
The purpose of this research was to determine the influence of social media marketing against customer engagement and its impact on brand loyalty. Methods applied is a quantitative method by distributing questionnaire to 100 customers.
Brian Garda Muchardie, Nabila Hanindya Yudiana, Annetta Gunawan   +2 more
doaj   +1 more source

Factors affecting customer engagement and brand loyalty in Vietnam FMCG: the moderation of artificial intelligence

Cogent Business & Management
This study was conducted to investigate factors affecting Vietnamese customer engagement, the effect of customer engagement on brand loyalty in the Fast‑Moving Consumer Goods (FMCG) industry, and the moderating role of artificial intelligence (AI). A 416
Hoang Cuu Long, Phan Nguyen Anh Quan, Nguyen Ho Xuan Tra, Tien-Dzung Pham, Nguyen Thuy Linh, Ngo Huynh Khanh Doan   +5 more
doaj   +1 more source

Examining the role of brand value congruence, dimensions of brand experience in the influence of customer-brand identification on tourism brand productivity [PDF]

International Journal of Business and Development Studies
Objective:Examining brand experience, value congruence,and customer engagement for tourism brand productivity.Given the significant effects that brand productivity in the tourism industry can have on a country's prosperity and economic progress, the ...
Naser Seifollahi, Adeleh Dehghani Ghahnavieh   +1 more
doaj   +1 more source

The effect of customer empowerment and customer engagement on marketing performance: the mediating effect of brand community membership

Business: Theory and Practice, 2020
This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance.
Anber Abraheem Mohammad
doaj   +1 more source

From traditional roots to digital bytes: Can digitalizing ESG improves Ghanaian rural banks’ brand equity through stakeholder engagement, and customer loyalty?

Cogent Business & Management, 2023
This study examines the impact of Digitalized Environmental, Social, and Governance (DESG) practices on rural banks in Ghana, focusing on their relationship with stakeholder engagement, customer loyalty, brand equity, and financial performance. The study
Francis Atta Sarpong, Peter Sappor, George Nyantakyi, Isaac Ahakwa, Owusu Esther Agyeiwaa, Benjamin Blandful Cobbinah   +5 more
doaj   +1 more source