Toward robust social media sentiment for SMEs: a comparative study of dictionary-based and machine learning approaches with insights for hybrid methodologies. [PDF]
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From leadership humility to customer satisfaction: a study of employee engagement in the Chinese service industry. [PDF]
Front PsycholZhang X, Yim S.
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Customer engagement (CE) has become a hot topic of today's business. It has been widely recognized as one of the most important drivers of a business's prosperity. Customer engagement (CE) is considered as a perfect predictor of firm's growth as it works as an effective strategy to build and maintain strong relationship between customers and firms ...
Sitara Bibi +4 more
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The Customer Engagement Ecosystem
SSRN Electronic Journal, 2015ABSTRACTConsumer engagement has been widely discussed in both the academic and practitioner literature, but there is no consensus about its meaning, what phenomena constitute engagement or what its antecedents and consequences are. Therefore, we propose that the term engagement should be eluded and that more specific terms should be used for the ...
Maslowska, E. +2 more
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The impact of customer engagement on customer happiness
Journal of Consumer Behaviour, 2023AbstractPrevious studies have found relationships between variables that predict happiness and engagement. While this suggests that engagement is a basis for generating customer happiness, the literature does not provide sufficient confirmatory evidence. Thus, the effects of different engagement intensities remain unclear.
Gina María Pipoli de Azambuja +2 more
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Purpose While businesses seek to engage customers, their efforts are often met with varied results, as some customers are more predisposed to engage than others. Understanding customers’ dispositions to engage is central to understanding customer engagement, yet research examining customer engagement dispositions remains sparse and predominantly ...
Max Sim +3 more
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Customer engagement: the role of gamification
2019Practitioners and researchers are seeking efficient mechanisms to stimulate and manage customer engagement. From this perspective, gamification - defined as the use of game mechanics in traditionally nongame contexts - appears to be particularly promising. This chapter offers an overview defining what gamification is and how it operates.
Hammedi, Wafa +2 more
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