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Knowledge Spillover and Innovation in Healthcare: A Comparative Study of Social Media Interaction Between Medical Technology Companies and Healthcare Professionals in Austria. [PDF]
Zilahi-Lugbauer M, Stummer H.
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Combining predictive accuracy and interpretability: a data-driven approach to telecom churn analysis. [PDF]
Hooda P +4 more
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Voice of the Customer Videos: An Educational Tool to Identify Unmet Clinical Needs and Develop Empathy for Medical Device Users. [PDF]
Rooney SI, Jelenewicz SM.
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Gender equity and emotional labour in the workplace: an ethnographic study. [PDF]
Isirabahenda G +2 more
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Strategic integration of marketing and supply chain functions for superior customer experience: Insights from logistics startups under Saudi Vision 2030. [PDF]
Alahmari D, Awad A.
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2021
Customer engagement (CE) has become a hot topic of today's business. It has been widely recognized as one of the most important drivers of a business's prosperity. Customer engagement (CE) is considered as a perfect predictor of firm's growth as it works as an effective strategy to build and maintain strong relationship between customers and firms ...
Sitara Bibi +4 more
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Customer engagement (CE) has become a hot topic of today's business. It has been widely recognized as one of the most important drivers of a business's prosperity. Customer engagement (CE) is considered as a perfect predictor of firm's growth as it works as an effective strategy to build and maintain strong relationship between customers and firms ...
Sitara Bibi +4 more
openaire +1 more source
The Customer Engagement Ecosystem
SSRN Electronic Journal, 2015ABSTRACTConsumer engagement has been widely discussed in both the academic and practitioner literature, but there is no consensus about its meaning, what phenomena constitute engagement or what its antecedents and consequences are. Therefore, we propose that the term engagement should be eluded and that more specific terms should be used for the ...
Maslowska, E. +2 more
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Customer engagement: the role of gamification
2019Practitioners and researchers are seeking efficient mechanisms to stimulate and manage customer engagement. From this perspective, gamification - defined as the use of game mechanics in traditionally nongame contexts - appears to be particularly promising. This chapter offers an overview defining what gamification is and how it operates.
Hammedi, Wafa +2 more
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