Results 241 to 250 of about 364,749 (299)

Employee engagement: progress report [PDF]

open access: yes, 2013
Clark, Moira, Wongworawit, Cherry
core  

Customer Engagement

2021
Customer engagement (CE) has become a hot topic of today's business. It has been widely recognized as one of the most important drivers of a business's prosperity. Customer engagement (CE) is considered as a perfect predictor of firm's growth as it works as an effective strategy to build and maintain strong relationship between customers and firms ...
Sitara Bibi   +4 more
openaire   +1 more source

The Customer Engagement Ecosystem

SSRN Electronic Journal, 2015
ABSTRACTConsumer engagement has been widely discussed in both the academic and practitioner literature, but there is no consensus about its meaning, what phenomena constitute engagement or what its antecedents and consequences are. Therefore, we propose that the term engagement should be eluded and that more specific terms should be used for the ...
Maslowska, E.   +2 more
openaire   +2 more sources

Customer engagement: the role of gamification

2019
Practitioners and researchers are seeking efficient mechanisms to stimulate and manage customer engagement. From this perspective, gamification - defined as the use of game mechanics in traditionally nongame contexts - appears to be particularly promising. This chapter offers an overview defining what gamification is and how it operates.
Hammedi, Wafa   +2 more
openaire   +1 more source

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