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Industrial Marketing Management, 2022
The purpose of this paper is to propose a conceptual framework of customer-mobilized engagement (CME) pathways where customers actively identify, engage, and mobilize hidden (new) actors (and their resources) who are beyond the reach of the focal organization.
Davey, J. +3 more
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The purpose of this paper is to propose a conceptual framework of customer-mobilized engagement (CME) pathways where customers actively identify, engage, and mobilize hidden (new) actors (and their resources) who are beyond the reach of the focal organization.
Davey, J. +3 more
openaire +3 more sources
Proceedings of the 2006 ACM/IEEE international symposium on Empirical software engineering, 2006
In this longitudinal case study we have followed a small software product company that has turned from a waterfall-like process to evolutionary project management (Evo). The most prominent feature of the new process is the close engagement of customers. We have interviewed both internals and customers to investigate the practicalities, costs, gains and
Geir Kjetil Hanssen, Tor Erlend Fægri
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In this longitudinal case study we have followed a small software product company that has turned from a waterfall-like process to evolutionary project management (Evo). The most prominent feature of the new process is the close engagement of customers. We have interviewed both internals and customers to investigate the practicalities, costs, gains and
Geir Kjetil Hanssen, Tor Erlend Fægri
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Journal of International Marketing, 2018
Advances in technology and analytics have stimulated competition in the global marketplace and augmented interactions among customers globally. It is therefore imperative for firms to understand the behavioral activities of customers around the world to keep them engaged.
Shaphali Gupta, Anita Pansari, V. Kumar
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Advances in technology and analytics have stimulated competition in the global marketplace and augmented interactions among customers globally. It is therefore imperative for firms to understand the behavioral activities of customers around the world to keep them engaged.
Shaphali Gupta, Anita Pansari, V. Kumar
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2013
One could argue that the most important person or role in a software development project is the customer. The customer is ultimately who decides when a project or a feature is finished and when the quality is acceptable. Yet historically, involving customers in projects has proven to be problematic for various reasons.
Mathias Olausson +3 more
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One could argue that the most important person or role in a software development project is the customer. The customer is ultimately who decides when a project or a feature is finished and when the quality is acceptable. Yet historically, involving customers in projects has proven to be problematic for various reasons.
Mathias Olausson +3 more
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Customer Engagement: Exploring Customer Relationships Beyond Purchase
Journal of Marketing Theory and Practice, 2012Using qualitative studies involving executives and customers, this study explores the nature and scope of customer engagement (CE), which is a vital component of relationship marketing. We define CE as the intensity of an individual's participation in and connection with an organization's offerings and/or organizational activities, which either the ...
Shiri D. Vivek +2 more
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2019
Customer engagement is one of the most debated topics in marketing literature. The great interest of the scientific community resulted in a large amount of research on this topic making it difficult for scholars to understand how to really contribute to advance the research. Based on these considerations, this chapter aims to provide an overview of the
Andrea Moretta Tartaglione +1 more
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Customer engagement is one of the most debated topics in marketing literature. The great interest of the scientific community resulted in a large amount of research on this topic making it difficult for scholars to understand how to really contribute to advance the research. Based on these considerations, this chapter aims to provide an overview of the
Andrea Moretta Tartaglione +1 more
openaire +2 more sources
2017
Der Begriff Customer Engagement gewinnt in Wissenschaft und Praxis gleichermasen zunehmend an Bedeutung. Er beschreibt den integrativen Ansatz zum Aufbau und Ausbau einer wechselseitigen Beziehung zum Kunden, welche masgeblich in der Einbindung des Kunden in Unternehmensaktivtaten besteht.
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Der Begriff Customer Engagement gewinnt in Wissenschaft und Praxis gleichermasen zunehmend an Bedeutung. Er beschreibt den integrativen Ansatz zum Aufbau und Ausbau einer wechselseitigen Beziehung zum Kunden, welche masgeblich in der Einbindung des Kunden in Unternehmensaktivtaten besteht.
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The rapid growth of food delivery platforms like Zomato and Swiggy has transformed consumer dining habits, with digital engagement strategies playing a pivotal role in shaping customer experiences and loyalty. While existing research examines discrete aspects of engagement—such as gamification, loyalty programs, and personalized recommendations—a ...
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