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Designing a customer-experience-management model for the banking-services sector
Journal of Islamic Marketing, 2019Purpose This paper aims to develop an appropriate model for customer-experience management (CEM) for the banking-services sector. Design/methodology/approach The research method used in this study is qualitative.
E. Heshmati, H. Saeednia, Ali Badizadeh
semanticscholar +1 more source
There is a secret to success: Linking customer experience management practices to profitability
Journal of Retailing and Consumer Services, 2023Ruud Wetzels, P. Klaus, Martin Wetzels
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Customer experience management strategies in upscale restaurants: Lessons from the Covid-19 pandemic
International Journal of Hospitality Management, 2022A. Bonfanti +3 more
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Domain engineering for customer experience management
Innovations in Systems and Software Engineering, 2022Imen Benzarti +3 more
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Customer experience management: toward implementing an evolving marketing concept
Journal of the Academy of Marketing Science, 2015Christian Homburg +2 more
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