Customer experiences in the age of artificial intelligence
Computers in Human Behavior, 2021 Artificial intelligence (AI) is revolutionising the way customers interact with brands. There is a lack of empirical research into AI-enabled customer experiences. Hence, this study aims to analyse how the integration of AI in shopping can lead to an improved AI-enabled customer experience. We propose a theoretical model drawing on the trust-commitment
Amitabh Anand +2 more
exaly +5 more sources
Modeling Relationships between Salesperson Emotional Intelligence and Customer Loyalty through Mediation of Salesperson Performance and Customer Value Co-Creation Behavior [PDF]
مطالعات منابع انسانی, 2020 Background & Purpose: The ability to interact with customers effectively requires the identification of mental states and persuasion skill that can improve sales performance.
Naser Asgari +3 more
doaj +1 more source
The Quest for Customer Intelligence to Support Marketing Decisions: A Knowledge-Based Framework
Vietnam Journal of Computer Science, 2022 The quest for customer intelligence to create value in marketing has highlighted the significance of the research focus of this paper. Customer intelligence, which is defined as understandings or insights resulting from the application of analytic ...
Nguyen Anh Khoa Dam +2 more
doaj +1 more source
A study on impact of workplace spirituality on customer–oriented organizational citizenship behavior by considering the role of spiritual intelligence: A case study of an insurance company [PDF]
Management Science Letters, 2013 Present study investigates the effect of workplace spirituality on customer–oriented organizational citizenship behavior by considering the role of spiritual intelligence.
Jaber Moghaddampour +1 more
doaj +1 more source
Intelligent logistics: Involving the customer [PDF]
Computers in Industry, 2016 The role of logistics in effective supply chain management is increasingly critical, and researchers and practitioners have recently focused their attention in designing more intelligent systems to address today's challenges. In this paper, we focus on one such challenge concerning improving the role of the customer in logistics operations.
Duncan C. McFarlane +2 more
openaire +1 more source
iRASD Journal of Management, 2021 Tense competitions have always been the case in the banking industry. Its very customer-oriented nature explains the need to recognize the importance of customers with respect to growth and success, and so the battle to recruit new and retain existing ...
Muhammad Saqib, Robin Zarine
doaj +1 more source
An assessment on employees’ business intelligence and CRM on customer satisfaction: A case study of Auto industry [PDF]
Management Science Letters, 2014 This paper performs an empirical investigation on employees’ business intelligence and customer relationship management and their effects on customer satisfaction. The proposed study has been implemented among 625 people, 240 sales representative and 385
Somayeh Rezaei, Ali Alikhani
doaj +1 more source
Knowledge Transfer and Innovation in Brazilian Multinational Companies
Journal of Technology Management & Innovation, 2011 The article analyzes how innovation generation occurs in subsidiaries of Brazilian multinational corporations acting in Portugal, specifically the role of customers in the process and the knowledge dynamics.
Alisson Eduardo Maehler +3 more
doaj +1 more source
Artificial Intelligence and Machine Learning in Marketing and Service Ecosystems: A Systematic Review and Taxonomy of Applications and Capabilities [PDF]
ITM Web of ConferencesArtificial Intelligence (AI) and Machine Learning (ML) have become foundational technologies transforming marketing and service ecosystems through predictive intelligence, automation, personalization, and generative capabilities.
Kondraguntla Bharathi +1 more
doaj +1 more source
The Impact of Business Intelligence (BI) Competence on Customer Relationship Management (CRM) Process: An Empirical Investigation of the Banking Industry [PDF]
Journal of Information Technology Management, 2018 Nowadays, establishing long-term and effective relationships with customers is a key factor in understanding customers’ needs and preferences and achieving competitive advantage.
Ali Mortezaei +3 more
doaj +1 more source