Measuring and managing customer relationship risk in business markets. [PDF]
, 2007 There have been repeated calls from top management and marketing academics for greater accountability in marketing so that the financial returns of marketing investments can be more robustly evaluated.
Ryals, Lynette, Knox, Simon
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Bibliometric Analysis of Customer Ex-perience and Artificial Intelligence [PDF]
پژوهشنامه علم سنجیPurpose: Recent advancements in digital data collection, cloud computing, the Internet of Things, and machine learning have contributed to the emergence of artificial intelligence as a leading technology.
Bibi Malihe Mahdizadeh +2 more
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Journal of Innovation and Entrepreneurship, 2022 The adoption and use of artificial intelligence, and the application of this concept through the development and implementation of intelligent automation is not considered simply as an option, but rather as an obligation in current times, due to the ...
Abdullah Abdulmohsen Alfalih
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Intelligent customer relationship management (ICRM) by EFLOW portal [PDF]
, 2002 Customer relationship management (CRM) has become a strategic initiative aimed at getting, growing, and retaining the right customers. A great amount of numeric data and even more soft information are available about customers.
Baracskai, Zoltán +2 more
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Hangkong gongcheng jinzhanThe difficulty of verifying civil aircraft manuals lies in the guarantee of verification resources，and there is an urgent need to develop new verification methods to achieve efficient and low-cost manual verification.
SUN Hongli +4 more
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Mining customer change model based on swarm intelligence
, 2007 Understanding and adapting to changes of customer behavior is an important aspect of surviving in a continuously changing market environment for a modem company.
Zhu YL(朱云龙) +3 more
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The Impact of Customer Experience of Artificial Intelligence on Customer E-satisfaction, Customer Trust in Online Shopping, and Customer Online Purchase Intention in the Insurance Industry [PDF]
رویکردهای نوین در مدیریت و بازاریابیThe aim of this study is to investigate the impact of customer experience of artificial intelligence on customer electronic satisfaction, customer trust in online shopping, and customer online shopping intention.
seyyedmojtaba mirfazli +3 more
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Designing a Customer Relationship Management Model Based on Artificial Intelligence in Digital Marketing of Services in the Health Tourism Industry [PDF]
ارزش آفرینی در مدیریت کسب و کارThe aim of the present study is to design a customer relationship management model based on artificial intelligence in digital marketing of services in the health tourism industry.
Ali Emami +4 more
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Modern aspects and trends of Customer Intelligence development
Экономика: стратегия и практика, 2020 The current digital transformation provides great prospects for both businesses and consumers in the field of data collection and processing. The current development of data collection and processing systems opens not just new, but breakthrough ...
T. A. Soldatenko, S. R. Yessimzhanova
doaj
Integrating Artificial Intelligence and Customer Experience [PDF]
Artificial intelligence (AI) has been widely adopted in the service sector to enhance the customer experience and gain a competitive advantage. However, there are a limited number of papers that focus on the relationship between AI and customer ...
Chen, Ying, Prentice, Catherine
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