A conceptual framework for the direct marketing process using business intelligence [PDF]
, 2011 This thesis was submitted for the degree of Doctor of Philosophy and awarded by Brunel University.Direct marketing is becoming a key strategy for organisations to develop and maintain strong customer relationships.
Flici, Adel
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The influence of customer trust and artificial intelligence on customer engagement and loyalty – The case of the home-sharing industry [PDF]
, 2022 Trust is an essential factor in online and offline transactions. However, the role of customer trust has received limited attention in the home-sharing economy. Drawing on the revised stimulus organism response model and trust transfer theory, this paper
Aaron Hisao +7 more
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Artificial intelligence (AI)-based market intelligence and customer insights
, 2023 This chapter intends to provide an overview of the artificial intelligence-based market intelligence and customer insights by discussing real-world artificial intelligence (AI)-based applications.
Behl, Abhishek +3 more
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Artificial Intelligence effectiveness in customer experience at retail
, 2023 Many academics and practitioners now understand artificial intelligence (AI) as a new way for brands to interact with clients and a tool to improve customer experience.
Faria, Sílvia +2 more
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, 2019 Swarm Intelligence has emerged as one of the most studied artificial intelligence branches during the last decade, constituting the fastest growing stream in the bio-inspired computation community.
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, 2022 Drawing on service encounters and experiential marketing theories, this study examined the relationship between geriatric service, memorable experience, emotional intelligence, and senior customers' attitudinal and behavioural responses. The research was
Dominique-Ferreira, Sergio +4 more
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Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder Value [PDF]
, 2005 The calculations which underlie efforts to balance marketing spending on customer acquisition and customer retention are usually based on either single- period customer profitability or forecasts of customer lifetime value (CLTV).
Ryals, Lynette, Knox, Simon
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Segmentation and customer insight in contemporary services marketing practice: why grouping customers is no longer enough [PDF]
, 2009 The bulk of market segmentation literature has concerned the generation of segments, with far less attention on what segmentation is used for - particularly surprising given the common speculations that the role of segmentation is changing due to CRM ...
Clark, Moira +5 more
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Analyzing the Role of Influencing Factors on Value Co-Creation through Technologies Equipped with Artificial Intelligence and Knowledge Management in the Tourism Industry [PDF]
کتابداری و اطلاعرسانی, 2023 Objective: In the 21st century, the growth of new technologies in all fields, especially tourism, is inevitable. Also, in this era, many service theories are being revised, and their practical presentation is also changing according to the new logic, and
Mohammad Bashokouh Ajirlo +1 more
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Customer Intelligence in the Cultural Sector: The Case of a Quebec Museum [PDF]
ITM Web of ConferencesThe COVID-19 pandemic has heightened the importance of digital strategies and data use in museums, transforming how they deliver services and engage with audiences.
Le Dinh Thang +5 more
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