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Strategic integration of marketing and supply chain functions for superior customer experience: Insights from logistics startups under Saudi Vision 2030. [PDF]
In the rapidly transforming logistics sector of Saudi Arabia the integration of marketing and supply chain functions is becoming ever more essential to deliver outstanding customer experiences.
Dhafer Alahmari, Abdelrehim Awad
doaj +2 more sources
Impact of integration management on performance in the UAE [PDF]
Integration management is a significant factor of success in different types of organizations. Yet, the definition of integration management and ways to measure performance in a comprehensive framework need to be investigated in different environments ...
Mohammed Alnahhal +4 more
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This study aims to identify and analyze the direct effect of integration channels on customer affective and cognitive experiences and customer loyalty, as well as an indirect relationship where affective and cognitive experiences mediate between ...
Romindo M Pasaribu +4 more
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Effect of the Sustainable Supply Chain on Business Performance— The Maquiladora Experience
Mexican maquiladoras have a complex and intensive supply chain because they import raw materials from other countries and export their final products. This paper reports a structural equation model with three independent variables associated with supply ...
Jorge Luis Garcia Alcaraz +5 more
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This study examined the relationship between supply integration and relationship stability and the relationship between relationship stability and performance; furthermore, the moderation effect of environmental uncertainty on supply chain integration ...
Tsu-Ming Yeh +2 more
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The objective of this research is to investigate the impact of internal integration on speed and reliability in logistics and the mediating role of customer integration. Toward this aim, the study collected data from 161 manufacturing companies operating
Ahmet Çetindaş, Mazlum Çelik
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Organising haute-cuisine service processes : a case study [PDF]
One of the essential aims of service process organisation is to increase the added value for the customer, thereby increasing customer satisfaction and stimulating consumption.
Sandt, Joachim, Stierand, Marc
core +1 more source
This research examines the impact of supply chain risk management on supply chain integration, supply chain performance, and the moderation effects of supply chain social sustainability on these relationships.
Ngoc Hong Duong, Quang-An Ha
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A review of service quality and service delivery: Towards a customer co-production and customer-integration approach [PDF]
© 2018, Emerald Publishing Limited. Purpose: The purpose of this paper is to provide researchers with an overview of the service quality and delivery domain, focussing on the inclusion of customer co-production and customer integration.
Al-Hajla, Ali +3 more
core +1 more source
Background: Supply chain integration was identified as a tool to assist an organisation to survive in a competitive marketplace. It was unclear how plastic manufacturers in Gauteng perceived supply chain integration efforts between themselves and their ...
Yvonne Vermeulen +2 more
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