Results 1 to 10 of about 508,455 (360)

Integrating supply chain management with marketing strategies: Enhancing competitive advantage, customer satisfaction, and sustainability

, 2022
Sabar Sutia
openalex   +2 more sources

The Integration of Perceived Usefulness, Ease of Use and Perceived Risk in Increasing Customer Usage Intention to Access E-channel during Covid-19: Evidence from Indonesia [PDF]

, 2022
Afdol Muftiasa, Sugesko Sugesko, Mariam Sultan, R. Hurriyati   +3 more
openalex   +1 more source

A study on in-depth perception of customer behavior in digital business halls based on multimodal data integration

Discover Applied Sciences
To solve the problem of ineffective extraction of advanced features that reflect the essence of customer behavior and enhance customer stickiness.
Wei Cui, Bo Chen, Wei Ge
doaj   +1 more source

Supply chain integration as the implementation of strategic management in improving business performance

Discover Sustainability
This study explores how supply chain integration (SCI)—encompassing internal, supplier, and customer integration—enhances operational and financial performance.
Umari Abdurrahim Abi Anwar, Agus Rahayu, Lili Adi Wibowo, Mokh Adib Sultan, Tasya Aspiranti, Chairul Furqon, Asni Mustika Rani   +6 more
doaj   +1 more source

Vertical Integration, Innovation and Foreclosure [PDF]

This paper studies the potential effects of vertical integration on downstream firms' incentives to innovate. Interacting efficiently with a supplier may require information exchanges, which raises the concern that sensitive information may be disclosed ...
Claire Chambolle, Marie-Laure Allain, Patrick Rey   +2 more
core  

Evaluating the integration of supply chain information systems: A case study [PDF]

, 2004
Supply chain management (SCM) is the integrated management of business links, information flows and people. It is with this frame of reference that information systems integration from both intra- and inter-organisational levels becomes significant ...
Bartezzaghi, Brown, Christopher, D'Amours, Denzin, Duke, Gattorna, Gjerdrum, Gunnarsson, Helm, Janesick, Kalakota, Kalakota, Lambert, Linthicum, Linthicum, Linthicum, Loinsky, Marinos Themistocleous, Miles, Peter E.D Love, Ring, Sharma, Spekman, Stefansson, Themistocleous, Themistocleous, Themistocleous, Themistocleous, Thonemann, Zahir Irani   +30 more
core   +1 more source

Literature Review for the work "Understanding the Outcomes of Customer-Facing In-Store Technology: A Structured Literature Review and Integrative Framework"

, 2022
Gabriele Obermeier, Andreas Auinger
openalex   +1 more source

Orchestration of the Marketing Strategy under Competitive Dynamics [PDF]

Constructing suitable marketing strategy and implementing it effectively is an art and science both like orchestration of a symphony. The discussion in this paper blends this analogy with the science of marketing demonstrating the levels of strategy ...
Rajagopal
core  

The Application of Article 85 of the EEC Treaty to Exclusive Distribution Agreements [PDF]

, 1984
Compares the application of EEC competition laws and U.S. antitrust laws to exclusive distribution agreements, and noting an interesting development in the two systems. Article analyzes Continental T.V., Inc. v. GTE Sylvania Inc.
Schroter, Helmuth R.B.
core   +1 more source

Vertical Integration Versus Outsourcing in Industry Equilibrium [PDF]

We study the determinants of the extent of in-house vertical integration and of outsourcing in foreign countries. Potential suppliers must make a relationship-specific investment in order to serve each prospective customer.
Bin Wang
core   +1 more source