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Customer integration and voice-of-customer methods in the German automotive industry
International Journal of Automotive Technology and Management, 2015Open innovation and the integration of external sources have become increasingly important for the automotive industry. Users and customers possessing needs and problems are major sources for innovative ideas. The idea generation can be supported by the use of specific methods and instruments.
Alexandra Rese +2 more
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Predicting customer churn by integrating the effect of the customer contact network
Proceedings of 2010 IEEE International Conference on Service Operations and Logistics, and Informatics, 2010Customer retention is one of the most important tasks for many enterprises. In order to retain customers, customer churn prediction is necessary. This paper investigates the effects of network attributes on the accuracy of predicting customer churn.
Zhiyu Liu +4 more
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Integration of Customer Value into Revenue Management [PDF]
, 2007 This paper studies how information related to the customer value can be incorporated into the decision on the acceptance of booking requests. Information requirements are derived from the shortcomings of transaction-oriented revenue management and sources of this information are identified in the booking process.
Andreas Hilbert, Tobias von Martens
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The Customer — an Untapped Source of Innovation. Developing a Customer Integration Network in HP
2007In order to overcome these challenges and ensure organic growth, a company should launch customer-required product and services and be-come more customer centered, thus increasing customer loyalty. And this requires a better understanding of customers. It therefore follows that cus-tomers' requirements can be better fulfilled by directly involving them
Gurgul, Grzegorz +3 more
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Customization as a business strategy--a barrier to customer integration in product development?
Total Quality Management, 2002Although it is evident that product development (PD) within most companies does not take place in a vacuum, little is known about the influence that other core company processes may have on the way PD activities are carried out. In the study presented in this paper, we focus on an analysis of the relationship between marketing strategies and the way ...
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The future of e-commerce: integrate and customize
Computer, 1999Internet technology allows companies to overcome many of the physical constraints that often prevent them from doing business in distant markets, which means that an e-commerce market is fundamentally global. Despite the increasing market reach, however, certain emerging trends fragment the Internet-enabled marketplace into countless niche markets.
Andrew B. Whinston, S.-Y. Choi
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Enterprise Customer Management: Integrating Corporate and Customer Information
2000Relationship marketing is gaining more and more importance within many organizations as a means of increasing customer orientation and customer satisfaction. Customer relationships have to be managed continuously. It is therefore necessary for an organization to develop a common strategy for the management and use of all customer information ...
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Customer Integration im Electronic Business
2000Einer der wesentlichen Vorteile des E-Business ist es, Problemlosungen durch den Einsatz entsprechender Kommunikationstechnik mehr als zuvor kundenindividuell gestalten zu konnen. Diese Leistungsindividualisierung bietet neue Moglichkeiten fur die Erzielung von Wettbewerbsvorteilen, da die angebotenen Produkte und Dienstleistungen jeweils spezifisch ...
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Preparing industrial suppliers for customer integration
Industrial Marketing Management, 2006Abstract In real world markets and business markets in particular, the idea of customized products and services receives increasing attention. A management tool called customer integration has been developed as an approach to master the challenges originating from customization for a supplier.
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Introduction to Semi-Custom Integrated Circuits
IEEE Transactions on Nuclear Science, 1986Several manufacturers have in stock processed silicon wafers for analog and digital circuits which can be customized by one or more layers of metallization to interconnect devices to produce application specific I.C.'s (ASIC). The new CAE/CAD tools make it easy to design functional circuits and run full timing and performance simulation before ...
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