Results 91 to 100 of about 242,835 (302)
How consumer digital signals are reshaping the customer journey. [PDF]
J Acad Mark Sci, 2022 Schweidel DA +11 more
europepmc +1 more source
, 2015 This report shares the journey of three partners' experiment with digital technology to address societal challenges linked to ageing and social isolation.
Burley, Tim, Lane, Ollie, Windle, Amanda
core
Business Strategy and the Environment, EarlyView.ABSTRACT With net zero CO2 emissions as the benchmark for mitigating the worst impacts of climate change by mid‐century, businesses are urged to deploy robust reduction measures. However, in light of increasing emissions globally, the effectiveness of current corporate decarbonization strategies remains unclear.
Linda Schenzle, Timo Busch
wiley +1 more source
Redesigning an Online Store User Interface: A User-Centered Design Approach
Journal for Advancement of Marketing Education, 2019 ## Purpose of the Study This study aims to provide a user-centered website design pedagogy for the website development curriculum. ## Method/Design and Sample A user-centered website design pedagogy was developed through project-based experiential ...
Kiseol Yang
doaj +1 more source
Applying Customer Journey Mapping in Social Marketing to Understand Salt-Related Behaviors in Cooking. A Case Study. [PDF]
Int J Environ Res Public Health, 2021 Cateriano-Arévalo E +3 more
europepmc +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT Corporate sustainability efforts increasingly emphasize Scope 3 emissions due to their substantial share of total corporate carbon footprints. However, reporting these emissions remains inconsistent, limiting transparency and comparability across firms.
Nuri C. Onat +4 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The application of firm sustainability practices (FSP) in ethnic minority–owned small and medium–sized enterprises (ESMEs) has received significantly less scholarly focus, making ESME FSP an emerging academic field. This study aims to explore the factors influencing ethnic minority–owned SMEs involved in FSP and identify the factors hindering ...
Nurul Islam +2 more
wiley +1 more source
Business Strategy and the Environment, EarlyView.ABSTRACT The role of business towards achieving the 17 Sustainable Development Goals (SDGs) has been well established. However, SDG contextualization continues to pose a conundrum, particularly for firms operating in multiple contexts. This becomes even more problematic in the case of SDG 11, the only goal in the sustainable development agenda directly
Andreas Georgiou
wiley +1 more source
Enhancing Omnichannel Customer Experience: From a Customer Journey Design Perspective
Journal of Theoretical and Applied Electronic Commerce ResearchCustomer experience is central to omnichannel marketing and is increasingly the focus of research attention. However, few studies have focused on the development of excellent omnichannel customer experiences.
Wei Gao, Ning Jiang
doaj +1 more source
Social Networks and Digital Influencers: Their Role in Customer Decision Journey in Tourism [PDF]
Journal of Spatial and Organizational Dynamics, 2019 Several studies have shown the impact of social media on tourism and the role of digital influencers. However, the relationship between social media, digital influencers, and the customer decision journey has not been much studied. To help fill this gap,
Cátia Guerreiro +2 more
doaj