Results 281 to 290 of about 243,760 (305)
Some of the next articles are maybe not open access.
Effective customer journey design: consumers’ conception, measurement, and consequences
Journal of the Academy of Marketing Science, 2019Christian Homburg
exaly
Understanding the Omnichannel Customer Journey: Determinants of Interaction Choice
Journal of Interactive Marketing, 2018Peter Maas
exaly
Understanding customer journey from the lenses of complexity theory
Service Industries Journal, 2019Kaan Varnali
exaly
Service innovation in e-commerce last mile delivery: Mapping the e-customer journey
Journal of Business Research, 2019Yulia Vakulenko, Daniel Hellström
exaly
Here Today, Gone Tomorrow? Mapping and modeling the pop-up retail customer journey
Journal of Retailing and Consumer Services, 2020exaly

