Results 211 to 220 of about 111,044 (297)

Data‐Driven Marketing Processes: A Roadmap for Big Data Analytics Adoption in a Brazilian SaaS SME

Knowledge and Process Management, EarlyView.
ABSTRACT Small and medium‐sized enterprises (SMEs) often face unique challenges in integrating advanced digital technologies due to limited resources and organizational constraints. While much attention has been given to large firms' adoption of big data analytics (BDA) and artificial intelligence (AI), less is known about how SMEs can leverage these ...
Fabricio Venancio, Carlos Roberto De Rolt, Denilton Darold   +2 more
wiley   +1 more source

Social Cognitive Skills in Electric Vehicle Sales: Understanding Empathy, Trust, and Decision-Making in Sustainable Mobility Markets. [PDF]

Behav Sci (Basel)
Escobar-Miranda S, Ballesteros-Sánchez L.   +1 more
europepmc   +1 more source

Applying customer journey map for categorizing ERP functions to improve customer satisfaction

Applying customer journey map for categorizing ERP functions to improve customer satisfaction
When introducing ERP systems which would fit the existing business module, it is important to analyze the correspondence relation between ERP functions and business operations. This study proposes to compare the function of ERP with the business module and verifies the effectiveness of the ERP in the point of customer satisfaction.
openaire  

An Integrative Framework and Research Agenda for Diversity, Equity, and Inclusion in AI‐Driven Marketing

Psychology &Marketing, EarlyView.
ABSTRACT Artificial intelligence (AI) is rapidly reshaping modern marketing practice, yet whether this technology will ultimately advance or hinder diversity, equity, and inclusion in the marketplace remains unknown. On the one hand, AI promises to deliver better, more powerful services and products to a wider customer base. On the other hand, however,
Darius‐Aurel Frank, Raphaela Bruckdorfer, Lina Fogt Jacobsen, Yi Li, Tobias Otterbring   +4 more
wiley   +1 more source

Conceptual Model for the Integration of Marketing Strategies and Biomedical Innovation in Patient-Centered Care: Mixed Methods Study. [PDF]

JMIR Biomed Eng
Das Gupta A, Yadav Y.
europepmc   +1 more source

How to Conduct a Multi‐Domain Systematic (Literature) Review? Guidelines Using The Lotus Protocol

Psychology &Marketing, EarlyView.
ABSTRACT Complex challenges increasingly demand multidisciplinary research across intersecting knowledge domains. However, existing systematic (literature) review protocols offer limited guidance and tend to confine scholars to single‐domain or single‐intersection reviews.
Bart J. A. van Bueren, Weng Marc Lim, Naveen Donthu, Kevin Argus, Julian M. Water‐Lynch, Alvedi Sabani, Mark A. A. M. Leenders   +6 more
wiley   +1 more source

Using Journey Mapping and Service Blueprinting to Design Digital Health Behavior Change Innovations: A Scoping Review. [PDF]

J Diabetes Sci Technol
Voorheis P, Wong JV, Lazarevic N, Imtiaz B, Bhuiya A, Steele Gray C.   +5 more
europepmc   +1 more source

Dynamic Evolution and Transformative Trends in the Consumer Market: A Technology Paradox Perspective

Psychology &Marketing, EarlyView.
ABSTRACT The consumer market is defined by tensions arising from the clash between technological advancement and consumer psychology. Current research lacks a unifying framework to explain these contradictions. Addressing this gap, we introduce a conceptual model based on technology paradox theory, which maps the dynamic process from antecedents ...
Chanaka Jayawardhena, Hongfei Liu, Chatura Ranaweera, P.K. Senyo   +3 more
wiley   +1 more source

Through the eyes of the patients: a qualitative study of diabetes patients' experiences navigating the healthcare system. [PDF]

Front Endocrinol (Lausanne)
AshaRani PV, Kumarasan Roystonn, Ramu M, Brian Tan YW, Devi F, Shah MI, Wang P, Fang SC, Subramaniam T, Sing LE, Siow Ann C, Subramaniam M.   +11 more
europepmc   +1 more source

Experience Therapy: How Service Experiences Regulate Everyday Negative Affect

Psychology &Marketing, EarlyView.
ABSTRACT In today's fast‐paced and high‐pressure society, maintaining emotional well‐being requires effective strategies for managing everyday negative affect. This research examines the role of service experiences in reducing negative affect and introduces experience therapy as a novel strategy for affect regulation.
Chang Ma, Jae Eun Park, Alei Fan, Laurie Wu   +3 more
wiley   +1 more source