Results 31 to 40 of about 111,413 (297)
Smart and Sentient Retail High Streets
Smart Cities, 2022 Here, we examine the extension of smart retailing from the indoor confines of stores, outward to high streets. We explore how several technologies at the union of retail intelligence and smart city monitoring could coalesce into retail high streets that ...
Paul M. Torrens
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Mapping customer journeys in multichannel decision-making [PDF]
Journal of Direct, Data and Digital Marketing Practice, 2014 This study is focused on multi-channel shopping, which refers to the integration of various channels in the consumer decision-making process. The term was coined in the early 2000s to signify the integration of offline and online shopping channels.
Wolny, Julia, Charoensuksai, Nipawan
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JOIV: International Journal on Informatics Visualization, 2023 Agile and User Experience have become popular for decades due to the ability to understand customer needs. However, both methods have different perspectives on the point of view, value, and quality.
Wahyu Andhyka Kusuma +3 more
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Omnichannel marketing for digital store
Цифровые модели и решения, 2023 The materials of the article provide a general overview of the topic of omnichannel marketing, analyze the elements of a digital store (using the example of Leroy Merlin). The advantages and disadvantages of the new approach are given. Practical cases of
M. M. Komarov, M. D. Abashidze
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Expert Component as Element of Content Strategy of Industrial Enterprise
Наука и техника, 2022 Internet marketing in the industrial market has a number of features and differs from that in the consumer market. The first is characterized by specialized and personalized approaches, as well as it must take into account the long cycle of the ...
V. A. Malaichuk
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Value Co-Creation in a Zero-Waste Bulk Shop:
Maketingu rebyu, 2022 The aim of this study is to examine the potential of value co-creation in the self-service food retail business, which has been suggested to be low in exploratory research at Zero-waste bulk shops.
Rio Yamamoto, Hironori Iwasaki
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Systems, 2023 The present research presented a novel model for incorporating service design to create guest experiential value. Taking a star hotel in Taiwan as an example, this study used the KJ method to classify online reviews about hotel services and then created ...
Tsen-Yao Chang, Yu-Chieh Chiu
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Redesigning an Online Store User Interface: A User-Centered Design Approach
Journal for Advancement of Marketing Education, 2019 ## Purpose of the Study This study aims to provide a user-centered website design pedagogy for the website development curriculum. ## Method/Design and Sample A user-centered website design pedagogy was developed through project-based experiential ...
Kiseol Yang
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Analysis and operational challenges of dynamic ride sharing demand responsive transportation models [PDF]
, 2016 There is a wide body of evidence that suggests sustainable mobility is not only a technological question, but that automotive technology will be a part of the solution in becoming a necessary albeit insufficient condition.
Barceló Bugeda, Jaime +3 more
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Asiantuntijapalvelun kehittäminen palvelumuotoilua hyödyntäen Case: KontaktiVerkko Suomi Oy [PDF]
, 2014 Tämä opinnäytetyö toteutettiin toimeksiantona lahtelaiselle myynnin ja markkinoinnin asiantuntijayritykselle. Opinnäytetyön tutkimusstrategiaksi valittiin case study eli tapaustutkimus ja menetelmänä käytettiin kvalitatiivista eli laadullista tutkimusta.
Honkanen, Laura
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