Building the tourist experience of visitors to sustainable smart tourist destinations [PDF]
SHS Web of Conferences, 2021 The aim of the study is to determine the impact of smart technologies on the formation of a positive experience of visitors to sustainable smart destinations.
Platov Alexey +3 more
doaj +1 more source
Tourism and Hospitality Management, 2023 Purpose – While customer experience management has become an essential practice for service businesses, employee experience management is a less frequently used tool.
Viola HORVÁTH, Zsófia Kenesei
doaj +1 more source
Exploring Customer Journeys in the Context of Dentistry: A Case Study
Dentistry Journal, 2023 This case study aims to explore how customer journey concepts can apply to a hypothetical scenario, centring on a patient (customer persona) within the dentistry arena, and with a particular focus on special care dentistry.
Bhaven Modha
doaj +1 more source
Social Customer Journey Map: A Research on Communication Agencies
Türkiye İletişim Araştırmaları Dergisi, 2023 The aim of this study is to obtain in-depth information about the knowledge and experience of communication agencies regarding the concept of social customer journey. Based on a phenomenological research pattern, semi-structured interviews were conducted
Işık Özkan, Cudi Kaan Okmeydan
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Pairing of applicants’ CJM with university profile in digital environment as a management task
E-Management, 2022 The work is devoted to the application of the Customer Journey Map (CJM) for university applicants and managerial tasks of adapting the profile of the university in the digital environment to the trajectories of the consumer.
N. I. Arkhipova +3 more
doaj +1 more source
The effectiveness of virtual reality-based advertising in creating a customer empathy map using the video hermeneutic method: A case study of Ramak Company [PDF]
کاوشهای مدیریت بازرگانی, 2022 Introduction: The dairy industry, with its long chain of values and numerous links, is an effective and efficient industry in the Iranian economy.
Davood Feiz +3 more
doaj +1 more source
Agricultural Technology Adoption as a Journey: Proposing the Technology Adoption Journey Map
International Journal of Technology, 2022 Agricultural technology plays a critical role in increasing productivity and modernizing the industry. Recognizing the importance of agriculture, governments devote significant public funds to research and development and creating an ecosystem for ...
Jeen Wei Ong +3 more
doaj +1 more source
Desafíos de la transformación digital de las microfinanzas en el Perú
Quipukamayoc, 2022 En el Perú, el mercado microfinanciero presenta una marcada sobreoferta de instituciones. Todas ellas buscan cómo incrementar su número de colocaciones y captaciones, para ello, algunas instituciones han realizado avances tecnológicos en temas de ...
Emerson Toledo Concha +2 more
doaj +1 more source
A study of touchpoints adaptability at Helsinki airport: from customer experience perspective [PDF]
, 2014 Touchpoints design is the crucial parts of service design because touchpoints are the interface of service that customers have direct interaction. The quality of touchpoints affects directly to customer experience.
Su, Jinyi
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MANAGEMENT OF CUSTOMER JOURNEY AND STORE ATMOSPHERE FOR MSMES IN TANGERANG CITY IN BUILDING CUSTOMER SATISFACTION IN THE NEW NORMAL ERA [PDF]
, 2022 Customers, by experience, they know more about purchasing than salespeople and they perceive themselves to have more control over the sales encounter.
Wardhani, Diah +2 more
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