Results 21 to 30 of about 1,264 (257)

Desafíos de la transformación digital de las microfinanzas en el Perú

open access: yesQuipukamayoc, 2022
En el Perú, el mercado microfinanciero presenta una marcada sobreoferta de instituciones. Todas ellas buscan cómo incrementar su número de colocaciones y captaciones, para ello, algunas instituciones han realizado avances tecnológicos en temas de ...
Emerson Toledo Concha   +2 more
doaj   +1 more source

Explainable Model Fusion for Customer Journey Mapping

open access: yesFrontiers in Artificial Intelligence, 2022
Due to advances in computing power and internet technology, various industrial sectors are adopting IT infrastructure and artificial intelligence (AI) technologies. Recently, data-driven predictions have attracted interest in high-stakes decision-making. Despite this, advanced AI methods are less often used for such tasks. This is because AI technology
Kotaro Okazaki   +3 more
openaire   +3 more sources

Illustration and evaluation of international research in the field of customer journey and analysis of research gaps [PDF]

open access: yesارزش آفرینی در مدیریت کسب و کار
The present study attempts to identify research gaps and new topics by analyzing and visualizing international research conducted on customer journey.
Elahe Alraji   +4 more
doaj   +1 more source

The particular theoretical aspects of the ui/ux-design marketing component [PDF]

open access: yesЕкономічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет, 2022
The current state of research of methodological, methodic and theoretical basis for product promotion with the help of Internet marketing tools presented in special and scientific literature is analyzed, the results of which indicate that these issues ...
Andrii Kutsynskyi   +2 more
doaj   +1 more source

Customer journey maps

open access: yesAGORA Magazine, 2013
Voor veel steden is veiligheid in de openbare ruimte een factor van groot belang. In toenemende mate worden bewakingscamera’s en andere vormen van toezicht ingezet om het veiligheidsgevoel te beinvloeden. Hoe effectief zijn al deze maatregelen? Gevoelens van veiligheid en onveiligheid zijn lastig te objectiveren. Waar de een zich onprettig voelt in een
van Aalst, I., Arets, D., Brands, J.
openaire   +2 more sources

How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business Models

open access: yesJournal of Open Innovation: Technology, Market and Complexity, 2020
There is extensive academic literature about service satisfaction, business performance analysis, and management research of leisure farms, but there are still many problems and room for development on how to create customer journey maps for diversified ...
Mengyi Lin, Fu-Yuan Li, Zhe Ji
doaj   +1 more source

Smart and Sentient Retail High Streets

open access: yesSmart Cities, 2022
Here, we examine the extension of smart retailing from the indoor confines of stores, outward to high streets. We explore how several technologies at the union of retail intelligence and smart city monitoring could coalesce into retail high streets that ...
Paul M. Torrens
doaj   +1 more source

Using customer journey mapping to improve public services: A critical analysis of the literature

open access: yesManagement, 2021
Providing clients with public services that will meet their needs and expectations requires not only testing their satisfaction. In order to better improve service processes in the context of customer orientation, customer experiences should be ...
Ludwiczak Anna
doaj   +1 more source

Capturing User Experience of Customer-Centric Software Process through Requirement Process: Systematic Review

open access: yesJOIV: International Journal on Informatics Visualization, 2023
Agile and User Experience have become popular for decades due to the ability to understand customer needs. However, both methods have different perspectives on the point of view, value, and quality.
Wahyu Andhyka Kusuma   +3 more
doaj   +1 more source

Omnichannel marketing for digital store

open access: yesЦифровые модели и решения, 2023
The materials of the article provide a general overview of the topic of omnichannel marketing, analyze the elements of a digital store (using the example of Leroy Merlin). The advantages and disadvantages of the new approach are given. Practical cases of
M. M. Komarov, M. D. Abashidze
doaj   +1 more source

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