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Illustration and evaluation of international research in the field of customer journey and analysis of research gaps [PDF]
ارزش آفرینی در مدیریت کسب و کارThe present study attempts to identify research gaps and new topics by analyzing and visualizing international research conducted on customer journey.
Elahe Alraji +4 more
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How to Innovate the Service Design of Leisure Farms: The Innovation of Sustainable Business Models
Journal of Open Innovation: Technology, Market and Complexity, 2020 There is extensive academic literature about service satisfaction, business performance analysis, and management research of leisure farms, but there are still many problems and room for development on how to create customer journey maps for diversified ...
Mengyi Lin, Fu-Yuan Li, Zhe Ji
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The particular theoretical aspects of the ui/ux-design marketing component [PDF]
Економічний вісник Державного вищого навчального закладу Український державний хіміко-технологічний університет, 2022 The current state of research of methodological, methodic and theoretical basis for product promotion with the help of Internet marketing tools presented in special and scientific literature is analyzed, the results of which indicate that these issues ...
Andrii Kutsynskyi +2 more
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Using customer journey mapping to improve public services: A critical analysis of the literature
Management, 2021 Providing clients with public services that will meet their needs and expectations requires not only testing their satisfaction. In order to better improve service processes in the context of customer orientation, customer experiences should be ...
Ludwiczak Anna
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Smart and Sentient Retail High Streets
Smart Cities, 2022 Here, we examine the extension of smart retailing from the indoor confines of stores, outward to high streets. We explore how several technologies at the union of retail intelligence and smart city monitoring could coalesce into retail high streets that ...
Paul M. Torrens
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JOIV: International Journal on Informatics Visualization, 2023 Agile and User Experience have become popular for decades due to the ability to understand customer needs. However, both methods have different perspectives on the point of view, value, and quality.
Wahyu Andhyka Kusuma +3 more
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Omnichannel marketing for digital store
Цифровые модели и решения, 2023 The materials of the article provide a general overview of the topic of omnichannel marketing, analyze the elements of a digital store (using the example of Leroy Merlin). The advantages and disadvantages of the new approach are given. Practical cases of
M. M. Komarov, M. D. Abashidze
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Expert Component as Element of Content Strategy of Industrial Enterprise
Наука и техника, 2022 Internet marketing in the industrial market has a number of features and differs from that in the consumer market. The first is characterized by specialized and personalized approaches, as well as it must take into account the long cycle of the ...
V. A. Malaichuk
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Value Co-Creation in a Zero-Waste Bulk Shop:
Maketingu rebyu, 2022 The aim of this study is to examine the potential of value co-creation in the self-service food retail business, which has been suggested to be low in exploratory research at Zero-waste bulk shops.
Rio Yamamoto, Hironori Iwasaki
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Systems, 2023 The present research presented a novel model for incorporating service design to create guest experiential value. Taking a star hotel in Taiwan as an example, this study used the KJ method to classify online reviews about hotel services and then created ...
Tsen-Yao Chang, Yu-Chieh Chiu
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