Results 91 to 100 of about 82,650 (291)

AI in customer experience and digital marketing: a bibliometric and thematic review (2004–2025) with sensory marketing lens

open access: yesCogent Business & Management
This study synthesizes two decades of research (2004–2025) on artificial intelligence (AI) in customer experience (CX) and digital marketing, with attention to the extent to which sensory marketing cues—visual, auditory, haptic, olfactory, and gustatory ...
Yahia Mouammine
doaj   +1 more source

Lean: Changing the organizational discourse for facilities management? [PDF]

open access: yes
Purpose: NHS Trusts have begun to use Lean Management thinking to engage staff in redesigning organisational processes to reduce waste, improve quality and increase efficiency ensuring patients receive effective treatment. Lean is starting to be utilised
Tyldsley, S., Wyton, P.
core  

Navigating Market Constraints: Sustainable Startups Driving Transformative Change Through Venture Creation

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT This paper contributes to venture‐creation research by examining how sustainable startups can overcome market constraints to drive transformative change through their business development. Conceptually, we address this question by identifying venture‐creation narratives in the learning and experimental phases of sustainable startups that ...
Ville‐Veikko Piispanen   +2 more
wiley   +1 more source

Seeing industrial services through experience lens - Revealing a customer experience map to design for an experiential service in B2B context [PDF]

open access: yes, 2016
Nowadays, more and more companies become aware of the importance on experience investment, which not only brings customers pleasant and meaningful interactions during the business but also supports the company to formulate key brand differentiator ...
Hu, Yue
core  

The Technology Valley of Death of Circular Economy Solutions: A System Dynamics Simulation of Business Strategies for the Second‐Use Battery Industry

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Retired electric vehicle (EV) batteries can be repurposed to stationary storage batteries. While this circularity solution has attracted attention from entrepreneurs, falling battery prices, along with the longer lifetime of new batteries, high consumer expectations and limited governmental support challenge the approach.
Juliane Seika, Merla Kubli
wiley   +1 more source

Enablers and Constraints in Implementing Lean Manufacturing: evidence from Brazilian SMEs [PDF]

open access: yes, 2016
Lean Manufacturing has revolutionized the global manufacturing environment at an unprecedented rate. In scholarly and managerial literature, many works have reported that Lean Manufacturing is a very efficient approach and a straightforward way towards ...
Biazzo, Stefano   +2 more
core   +1 more source

Piggybacking on an Autonomous Hauler: Business Models Enabling a System-of-Systems Approach to Mapping an Underground Mine

open access: yes, 2017
With ever-increasing productivity targets in mining operations, there is a growing interest in mining automation. In future mines, remote-controlled and autonomous haulers will operate underground guided by LiDAR sensors.
Borg, Markus   +2 more
core   +1 more source

From Compliance to Circularity: A Design‐Led Approach to Recyclable Packaging

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT The transition to recyclable packaging is a strategic priority for the Fast‐Moving Consumer Goods (FMCG) sector, aligning with the EU Packaging and Packaging Waste Regulation (PPWR). Adapting to regulatory uncertainty and integrating evolving recyclability criteria require not only technical innovation but also organisational transformation ...
Tessa Bronsky   +2 more
wiley   +1 more source

Circular Design Strategies Unleashed: Competitiveness and the Journey Towards Circular Manufacturing Businesses

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT The transition to a circular economy (CE) remains hindered by the lack of practical strategies that simultaneously secure competitiveness and deliver sustainability outcomes for manufacturing organisations. While circular design is often cited as a cornerstone of CE, its concrete role in driving competitive advantage and organisational ...
Shamaila Ishaq   +3 more
wiley   +1 more source

Resource‐Centered Transformation Paths: The Role of Digital Transformation in Optimizing SME Resources for Sustainable Entrepreneurship

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT The critical role of small and medium‐sized enterprises (SMEs) in driving economic growth through employment generation and innovation cannot go unseen, especially the efforts of small firms in promoting sustainable entrepreneurship. With more market and consumer focus on sustainability and the shift toward eco‐friendly products, SMEs can ...
Nasser Hadi Alajmi
wiley   +1 more source

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