Results 241 to 250 of about 82,650 (291)

Credibility-based knowledge graph embedding for identifying social brand advocates. [PDF]

open access: yesFront Big Data
Abu-Salih B   +4 more
europepmc   +1 more source

Customer Journey Mapping Using Stochastic Models

Volume 3A: 48th Design Automation Conference (DAC), 2022
Abstract A customer journey map is a visual representation of the process that a person goes through when interacting with a product or a service and it is often related to human-centered design. The process of which customer journey maps are built is referred to as customer journey mapping (CJM) and traditionally this process includes ...
Yiqing Ding, Erin F. MacDonald
openaire   +1 more source

CJM: Customer Journey Map

Экономика и предпринимательство, 2021
В статье рассмотрено такое явление, как карта путешествия пользователей (покупателей). Карту используют, чтобы собирать инсайты пользователей: какие из точек соприкосновения с вашим продуктом имели успех, а какие негативно сказались на опыте клиента.
openaire   +1 more source

Customer Journey Maps for Demographic Online Customer Profiles

International Journal of Virtual Communities and Social Networking, 2016
In the digital landscape where the customer is defining and reveling in his choices each marketer should look at how best to cater to a specific customer so that both sides walks away smiling. In order to do this most product and service companies are currently drawing up their typical customer profiles and takes it to a higher level by giving the ...
Deepa Ittimani Tholath   +1 more
openaire   +1 more source

Reimagining customer service through journey mapping and measurement

European Journal of Marketing, 2020
Purpose How can customer service be so bad in an era when companies collect endless data on customer interactions? The purpose of this paper is to contribute to the important challenge of elevating customer service delivery by providing guidelines for when and how to select optimal measures of customer service measurement using a new decision ...
Charles H. Patti   +2 more
openaire   +1 more source

Common pitfalls in customer journey maps

Interactions, 2016
This forum addresses conceptual, methodological, and professional issues that arise in the UX field's continuing effort to contribute robust information about users to product planning and design. --- David Siegel and Susan Dray, Editors
openaire   +1 more source

Home - About - Disclaimer - Privacy