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Creating Value for Customers: Customer Journey Mapping through Marketing and Sales Alignment
2023• The purpose of this research is to find out how customer journeys help to align the Marketing and Sales departments. The general knowledge about effective sales and marketing alignment is too thin, since there is too much silo culture in organizations.
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Customer Journey Mapping with Real-Time Data Analytics: Enhancing Customer Experiences
Customer Journey Mapping (CJM) is pivotal for understanding and enhancing customerexperiences across touchpoints. The integration of real-time data analytics into CJM has transformed thistraditionally static tool into a dynamic framework capable of tracking and optimizing customer interactions.This paper explores the methodologies, tools, and benefits ...openaire +1 more source
Traveling with Companions: The Social Customer Journey
Journal of Marketing, 2021Rosellina Ferraro +2 more
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Going on a journey: A review of the customer journey literature
Journal of Business Research, 2021Savvas Papagiannidis +1 more
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A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
Journal of Retailing and Consumer Services, 2021Savvas Papagiannidis +1 more
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Understanding Customer Experience Throughout the Customer Journey
Journal of Marketing, 2016Peter C Verhoef
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