Results 141 to 150 of about 50,439 (315)
Fuzzy Logic Analysis for Key Factors for Customer Loyalty in E-Shopping Environment. [PDF]
Guo LX +5 more
europepmc +1 more source
This paper studies the effects of loyalty programs on share-of-wallet using market-wide household panel data on supermarket purchases.We find that loyalty programs relate positively to share-of-wallet, but the programs differ in effectiveness and some ...
Heerde, H.J. van +3 more
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Effects of Switching Barriers on Satisfaction, Repurchase Intentions and Attitudinal Loyalty [PDF]
The positive effect of customer satisfaction on repurchase intentions and attitudinal loyalty has been shown in numerous studies. The effect of switching barriers on these variables, however, has been subject to much less attention from researchers.
Julander, Claes-Robert +1 more
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Effect of Customer Satisfaction, Trust, Information Sharing, Switching Barrier and Relationship Bond on Customer Loyalty of Professional Services Company: Empirical Study on Independent Sun'cyor Services Industry in Indonesia [PDF]
1 he competition of independent swveyor services mciustry m Indonesia m the future is very challenging. This service industry still protected by the government to impose restrictions on the activities of foreign independent surveyor services cornpanies ...
Suharjo, Budi +3 more
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ABSTRACT The aim of this research is to verify whether institutional quality affects the relationship between green innovation and firm efficiency within the high‐tech manufacturing sectors. To estimate jointly the parameters of a stochastic frontier and the coefficients of a model explaining technical inefficiency, we employed the one‐step estimation ...
Mariarosaria Agostino +2 more
wiley +1 more source
Loyalty Programs. Role, Structure and Potential Benefits
A loyalty program consists of an integrated system of marketing activities, aimed at increasing members’ loyalty by rewarding customers according to their purchasing frequency and amount spent.
Alina Filip
core
The purpose of this study is to conceptually examine existing academic literature within the last ten years (2011 to 2021) that would explain customer loyalty within the branded mobile loyalty programmes.
Sharlini Seridaran, +1 more
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ABSTRACT The critical role of small and medium‐sized enterprises (SMEs) in driving economic growth through employment generation and innovation cannot go unseen, especially the efforts of small firms in promoting sustainable entrepreneurship. With more market and consumer focus on sustainability and the shift toward eco‐friendly products, SMEs can ...
Nasser Hadi Alajmi
wiley +1 more source
Internalization of Management Systems and Eco‐Product Innovation: The More the Better?
ABSTRACT Environmental challenges demand urgent and strategic responses from firms. Eco‐product innovation (EPI) is a key approach to reducing environmental impact while preserving competitiveness. This research analyses the relationship between EPI and the internalization of management system (MS) certifications, focusing on ISO 9001, ISO 14001, and ...
Alfonso Hernandez‐Vivanco +2 more
wiley +1 more source
Customer Loyalty in Recreational Long-Distance Races: Differences Between Novice and Experienced Runners. [PDF]
Cabello-Manrique D +4 more
europepmc +1 more source

