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An Evolution in Customer Orientation
2011Customer demand a century ago was basically determined by what was being produced in factories. Mass production had arrived, courtesy of the Industrial Revolution, and strong demand for those products rendered unnecessary any form of focus on whether customer were in fact pleased with these products.
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Measuring customer orientation: applying customers' approach
2012Present study offers new insight in researching customer orientation. Therefore, purpose of this research is to propose new scale for exploring customer orientation from customer’s point of view. Customers form their opinions about certain organizations customer-orientation based on different influences.
Dlačić, Jasmina, Žabkar, Vesna
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As new personal data processing capabilities are made available to more firms, demonstrating privacy friendly marketing strategies becomes an essential part of a firm’s value proposition. Yet, so far, no research has systematically conceptualized and operationalized the different organizational facets that span a firm’s customer privacy orientation ...
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Customer-Oriented CIM of Ventilator Business
1992For establishment of customer-oriented production system in ventilator business,we have introduced CIM system at Iida Factory(a branch of Nakatsugawa Works). Our concept is to approach customers by linking production and sales. To realize CIM systematization,we carried out the following approaches.
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How critical is internal customer orientation to market orientation?
Journal of Business Research, 2001Jodie Conduit, Felix Mavondo
exaly