Results 261 to 270 of about 21,503 (308)

Developing a customer orientation

Journal of Consumer Marketing, 1995
Customer orientation is a fine ideal. Making it a reality is difficult for many organizations. Provides a framework to guide management through the process of building a customer‐driven philosophy. It is hoped that by means of such a framework it will be possible to evaluate an organization′s customer orientation profile, and to provide the basis for a
Sonny Nwankwo
exaly   +2 more sources

The customer orientation of financial advisers

Journal of Financial Services Marketing, 2008
Customer orientation, the disposition to meet customers' needs, is central to creating satisfactory relationships with clients. Yet to date, no research has examined the customer orientation of financial planners despite a number of recent scandals in the mutual fund industry that directly affected investors.
Diane Halstead   +3 more
openaire   +1 more source

Customer-oriented strategic systems

The Journal of Strategic Information Systems, 1991
Abstract Three recurring questions concerning strategic applications of information technology are (a) how can companies be first in implementing strategic systems? (b) how should their development and implementation be managed? and (c) what do strategic systems really contribute to the company?
Blaize Horner Reich, Sid L. Huff
openaire   +1 more source

The roles of infrastructure capability and customer orientation in enhancing customer-information quality in CRM systems: Empirical evidence from Taiwan

open access: yesInternational Journal of Information Management, 2013
[[abstract]]This study adopts both a resource-based perspective that combines technology, human, and business resources to develop an infrastructure capability, and a strategic-positioning perspective that emphasizes customer orientation to examine ...
莊淑惠;Chuang, Shu-Hui;Lin, Hong-Nan
exaly   +1 more source

Barriers to customer‐orientation

European Journal of Marketing, 2002
Illustrates that a crucial dimension to any strategy to deliver customer‐orientation is that of the organisation’s cultural dynamics. If these are ignored, implementation may well fail. Within the marketing discipline this issue is, however, usually only touched upon.
openaire   +3 more sources

Home - About - Disclaimer - Privacy