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Measuring customer orientation: applying customers' approach
2012Present study offers new insight in researching customer orientation. Therefore, purpose of this research is to propose new scale for exploring customer orientation from customer’s point of view. Customers form their opinions about certain organizations customer-orientation based on different influences.
Dlačić, Jasmina, Žabkar, Vesna
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Customer Oriented Organisations
Ovidius University Annals, Economic Sciences Series, 2011Customer orientation is a complex, multidimensional concept, that includes dimensions like: motivation of an employee for meeting the customers’ requirements, abilities necessary for an employee to satisfy the customer’s needs, freedom of the employee to make decisions aimed at meeting the customer’s needs and desires.
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Customer-Oriented CIM of Ventilator Business
1992For establishment of customer-oriented production system in ventilator business,we have introduced CIM system at Iida Factory(a branch of Nakatsugawa Works). Our concept is to approach customers by linking production and sales. To realize CIM systematization,we carried out the following approaches.
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How critical is internal customer orientation to market orientation?
Journal of Business Research, 2001Jodie Conduit, Felix Mavondo
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Customer orientation and salesperson performance
European Journal of Marketing, 2007Thomas G Brashear +2 more
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