Management research is allocating energies to seek ways to improve organizational performance. Branding has become a significant phenomenon that academicians and scholars have studied.
Yonggang Qiao, Xirui Yin, Gao Xing
doaj +1 more source
Model Keterkaitan Persepsi Nilai, Citra Merek, Kepuasan dan Loyalitas Pelanggan Rumah SakitModel Keterkaitan Persepsi Nilai, Citra Merek, Kepuasan dan Loyalitas Pelanggan Rumah Sakit [PDF]
To maintain the continuity of a business/service is important to retain existing customers. It is necessary to see what factors affect customer loyalty.
Elsa Luvia Harmen +2 more
doaj +1 more source
Explaining the role of customer engagement in creating value for the banking industry based on the perceived value and the value provided to the customer [PDF]
Introduction: The primary goal of sustainable businesses is to create superior value for customers and gain value from them. That is, to achieve success, companies need to create value for customers as they create their own values for the company. The co-
Amir Ranjbarian +3 more
doaj +1 more source
Customer perceived value, satisfaction, loyalty: a study In fast moving consumer good (fmcg)
The study was conducted to investigate the different effects of customer perceived value and satisfaction to customer loyalty based on different kinds of products and demographics. With 373 of the sample in HCM city, this research indicates that customer
Lê Đức Anh +1 more
doaj
Determinants of customer intentions to continue using full-service airlines in Indonesia
This study aims to identify whether the influence of experience quality, price fairness, and sales promotion on continuous usage intention is mediated by customer perceived value, trust, and satisfaction with full-service airlines in Indonesia.
Yasintha Soelasih +2 more
doaj +1 more source
Social layers of customer-to-customer value co-creation [PDF]
Purpose – Approached from the Customer-Dominant [C-D] logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into co-creation within customers’ social sphere.
Rihova, Ivana +8 more
core +1 more source
Customer experience quality: an exploration in business and consumer contexts using repertory grid technique [PDF]
This study proposes a conceptual model for customer experience quality and its impact on customer relationship outcomes. Customer experience is conceptualized as the customer’s subjective response to the holistic direct and indirect encounter with the ...
Clark, Moira +6 more
core +1 more source
Factors Affecting Behavioural Intentions at Hokben Restaurants in Bekasi City
The purpose of this research is to determine the influence of Food Quality, Physical Environment Quality, Employee Service Quality, on Behavioral Intentions through Customer Perceived Value, and Customer Satisfaction which influences Pricing for HokBen ...
Denny Septa Haryanti +3 more
doaj +1 more source
Circulating microRNAs as biomarkers of cachexia and sex‐specific cancer in senior dogs. In 25 client‐owned dogs, four circulating miRNAs (miR‐15a, miR‐15b, miR‐16, miR‐140) were downregulated in cachexia, with miR‐16 the strongest individual biomarker (AUC = 0.899).
Soon‐Seok Park +6 more
wiley +1 more source
Customer value creation really works? The mediating role of customer self-determination and role stress [PDF]
This article examines the mechanisms by which customer value creation in-role behavior and customer value creation extra-role behavior influence customer well-being.
Gong, Taeshik +2 more
core +2 more sources

