Results 151 to 160 of about 60,173 (299)

Strategies and tools for managing connected consumers Advances in marketing, customer relationship management, and e-services (AMCRMES) book series./ [edited by] Ree C. Ho.

open access: yes, 2020
"Premier reference source""This book explores the social impact and influence of social media on online businesses"--What motivates young technology-literate consumers in densely population areas?
Ho Ree C.,
core  

Is the well‐known phrase ‘small is beautiful’ true of small transnational education institutions?

open access: yesBritish Educational Research Journal, EarlyView.
Abstract The purpose of this research is to consider the potential attractiveness of operating a small international branch campus (IBC). Drawing upon resource‐based and legitimacy theories, we examine the strengths, weaknesses, opportunities and threats associated with the business model that is based on having a small institution size.
Stephen Wilkins, Joe Hazzam
wiley   +1 more source

Academic misconduct appeal services in China: Platform logics, self‐platformization and implications for integrity education

open access: yesBritish Educational Research Journal, EarlyView.
Abstract Academic misconduct appeal services have quietly emerged within China's education marketplace, with commercial agencies promoting themselves on social media to assist international students facing misconduct hearings. While existing research on academic integrity has emphasized prevention and detection, far less attention has been paid to what
Gengyan Tang   +2 more
wiley   +1 more source

An Evaluation of Customer Relationship Management (CRM) Practices among Agribusiness Firms

open access: yes
Customer Relationship Management (CRM) has received much attention in the business press as a management process to enhance firm performance. This research highlights differences between groups of respondents who believe their firm's CRM program is ...
Gray, Allan W.   +4 more
core  

Single‐subject designs in character education: Methods for rigorous, contextual, and practitioner‐led research

open access: yesBritish Educational Research Journal, EarlyView.
Abstract Character education research is often constrained by blunt methodological tools. Surveys capture breadth without depth; case studies offer richness but lack replicability; and randomised controlled trials (RCTs), though indispensable at the policy level, are costly, disruptive and ill‐suited to everyday practice with individual pupils.
Shane McLoughlin
wiley   +1 more source

Customer relationship management and the teenage market

open access: yes, 2007
Just as mass marketing is declining in effectiveness, consumers are becoming more demanding. Not satisfied with buying products, they seek experiences. They are harder to please, and when displeased, tell each other on-line.
Cingara, A., El-Murad, J.
core  

National Environmental Policies and Corporate Green Innovation: The Mirroring Versus Substitution Hypotheses

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Drawing on comparative institutional theory, we study the nature and magnitude of the effects of national environmental policies on corporate green innovation in developed versus emerging markets. Using a sample of 1831 listed firms in 34 countries from 2002 to 2020, we find that national environmental policies increase corporate green ...
Ivan Miroshnychenko   +2 more
wiley   +1 more source

Customer relationship management systems (CRMS) in the healthcare environment: A systematic literature review. [PDF]

open access: yesComput Stand Interfaces, 2020
Baashar Y   +6 more
europepmc   +1 more source

Using Customer Relationship Trajectories to Segment Customers and Predict Profitability

open access: yes
A central premise of relationship marketing theory is that economic benefits flow fromretaining customers. However, the early research focus on the duration of the relationship may obscure other important aspects of the interactions with the customer ...
Mark, Tanya, Dawar, Niraj, Niraj, Rakesh
core  

Intelligent customer relationship management (ICRM) by EFLOW portal

open access: yes, 2002
Customer relationship management (CRM) has become a strategic initiative aimed at getting, growing, and retaining the right customers. A great amount of numeric data and even more soft information are available about customers.
Baracskai, Z.   +5 more
core  

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