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WORKSHOP ON CUSTOMER RELATIONSHIP MANAGEMENT

Market Forces, 2006
doaj  

Relationship Marketing and Customer Relationship Management

, 2012
Berndt, Adele,
core  

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Customer-Relationship- Management

2011
Τα Συστήματα Διαχείρισης Πελατειακών Σχέσεων (Customer Relationship Management -CRM) αποτελούν ένα είδος πληροφοριακών συστημάτων που ξεπερνούν το στοιχείο της τεχνολογίας, διότι αποδίδουν ιδιαίτερη σημασία στη στρατηγική και τελικά θα μπορούσαν να θεωρηθούν και ως ένα είδος φιλοσοφίας που στα πλαίσια ενός οργανισμού η κουλτούρα του οποίου είναι άμεσα ...
Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein   +2 more
  +6 more sources

Customer Relationship Management

2003
Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective.
Anja Förster, Peter Kreuz
  +5 more sources

Customer relationship management

International Journal of Bank Marketing, 2016
Purpose – The purpose of this paper is to develop a comprehensive integrated model which helps in explaining the impact of Customer Relationship Management (CRM) dimensions (complaint resolution, customer knowledge, customer empowerment and customer orientation) on customer loyalty and competitive advantage of a
Suhail Ahmad Bhat, Mushtaq Ahmad Darzi
openaire   +2 more sources