Results 241 to 250 of about 13,810,909 (279)

Methodology for customer relationship management

Journal of Systems and Software, 2006
Customer relationship management (CRM) is a customer-focused business strategy that dynamically integrates sales, marketing and customer care service in order to create and add value for the company and its customers.This change towards a customer-focused strategy is leading to a strong demand for CRM solutions by companies.
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Integrating analytical Customer Relationship Management with Customer Relationship Management in organisations

International Journal of Innovation and Learning, 2010
This paper aims to examine how Customer Relationship Management (CRM) systems are in place in firms in practice with a focus on the customer needs and requirements, i.e., how analytical CRM (aCRM) systems are used to support existing CRM systems and how such a system can be integrated with CRM systems.
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CRM: Customer Relationship Management

2017
Customer Relationship Management was introduced in Part I. This chapter contains the detailed description of the individual methods, additional remarks on the topics of the CRM strategy and customer relationship, as well as a detailed discussion about the failure of many CRM concepts.
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Customer-Relationship-Management

FIIB Business Review, 2017
Michael Rosemann, Michele Rochefort, Wolfgang Behnck   +2 more
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Managing Customer Relationships

Journal of Library Administration, 2006
The most important thing for a book vendor in managing customer relationships is successfully managing the company's own resources. Book vendors must be able to hire and train staff who understand the changing needs of libraries and who are able to influence the company's strategic direction and daily operation so that these needs are met.
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Customer relationship management

2023
Simon Van Kerckhoven, Martijn Ernest
  +4 more sources

Customer relationship management [PDF]

Management & Marketing, 2006
After 17 years of economical and market development, Romanian companies face a new challenge: the tough competition from the European Union and the battle for the customers. The Romanian enterprises will have to learn not only how to attract customers, but also how to keep them.
Mihaela Cornelia Prejmerean, Alina Mihaela Dima   +1 more
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Customer Relationship Management

2009
Gianfranco Walsh, Alexander Deseniss, Thomas Kilian   +2 more
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Managing Customer Relationships

2009
There are no doubts that change processes in business networks have been of growing interest by both academicians and managers. Notwithstanding the consolidated body of literature and the richness of perspectives through which the phenomenon has been analysed, there is no agreement on how and why change occurs in business networks.
Corsaro, Daniela, Ivan Snehota
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The Impact of Customer Relationship Management and Company Reputation on Customer Loyalty: The Mediating Role of Customer Satisfaction

Journal of Relationship Marketing, 2022
Shaohua Yang, Qaisar Iqbal, Yashar Salamzadeh   +2 more
exaly