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What can shopping transactional data reveal about relative prevalence of menstrual pain and period poverty in England? [PDF]
Sivill V +3 more
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From jealousy to loyalty: the power of brand attachment. [PDF]
Sohaib M +3 more
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Mapping Research Trends in AI-Based Tourism and Hospitality Marketing: A Bibliometric and Thematic Review. [PDF]
Tyagi PK +4 more
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Customer relationship management
2023CUSTOMER RELATIONSHIP ...
Simon Van Kerckhoven, Martijn Ernest
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Customer Relationship Management
2003Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective.
Anja Förster, Peter Kreuz
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Customer relationship management
International Journal of Bank Marketing, 2016Purpose – The purpose of this paper is to develop a comprehensive integrated model which helps in explaining the impact of Customer Relationship Management (CRM) dimensions (complaint resolution, customer knowledge, customer empowerment and customer orientation) on customer loyalty and competitive advantage of a
Suhail Ahmad Bhat, Mushtaq Ahmad Darzi
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Methodology for customer relationship management
Journal of Systems and Software, 2006Customer relationship management (CRM) is a customer-focused business strategy that dynamically integrates sales, marketing and customer care service in order to create and add value for the company and its customers.This change towards a customer-focused strategy is leading to a strong demand for CRM solutions by companies.
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