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International Journal of Innovation and Learning, 2010
This paper aims to examine how Customer Relationship Management (CRM) systems are in place in firms in practice with a focus on the customer needs and requirements, i.e., how analytical CRM (aCRM) systems are used to support existing CRM systems and how such a system can be integrated with CRM systems.
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This paper aims to examine how Customer Relationship Management (CRM) systems are in place in firms in practice with a focus on the customer needs and requirements, i.e., how analytical CRM (aCRM) systems are used to support existing CRM systems and how such a system can be integrated with CRM systems.
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Managing Customer Relationships
Journal of Library Administration, 2006The most important thing for a book vendor in managing customer relationships is successfully managing the company's own resources. Book vendors must be able to hire and train staff who understand the changing needs of libraries and who are able to influence the company's strategic direction and daily operation so that these needs are met.
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Managing Customer Relationships
2009There are no doubts that change processes in business networks have been of growing interest by both academicians and managers. Notwithstanding the consolidated body of literature and the richness of perspectives through which the phenomenon has been analysed, there is no agreement on how and why change occurs in business networks.
Corsaro, Daniela, Ivan Snehota
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