Results 321 to 330 of about 1,489,919 (372)
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International Journal of Tourism Cities, 2020
Purpose The study aims to investigate the effect of four customer relationship management (CRM) dimensions, namely, customer orientation, customer relationship management organization, managing knowledge and CRM based technology, on customer ...
Maraj Rahman Sofi +3 more
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Purpose The study aims to investigate the effect of four customer relationship management (CRM) dimensions, namely, customer orientation, customer relationship management organization, managing knowledge and CRM based technology, on customer ...
Maraj Rahman Sofi +3 more
semanticscholar +1 more source
Journal of Relationship Marketing, 2020
The concept of this research springs from the controversy of previous research findings on the effect of Customer Relationship Management (CRM) which is seen as an integrated concept and applied only to large companies and is rarely to small and medium ...
L. Herman, S. Sulhaini, Naili Farida
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The concept of this research springs from the controversy of previous research findings on the effect of Customer Relationship Management (CRM) which is seen as an integrated concept and applied only to large companies and is rarely to small and medium ...
L. Herman, S. Sulhaini, Naili Farida
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Social customer relationship management factors and business benefits
The International Journal of Organizational Analysis, 2020Purpose This study aims to identify the business benefit of and factors affecting the use of social customer relationship management (SCRM) in Indian organizations. Design/methodology/approach Building on theoretical foundations, a conceptual model of
Sheshadri Chatterjee +5 more
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Social customer relationship management: An integrated conceptual framework
Journal of Hospitality Marketing & Management, 2018In recent years, the concept of customer relationship management (CRM) has undergone a major change from being a strategy that focused solely on establishing financial bonds with customers to one that promotes both transactional and interactional ...
Senika Dewnarain +2 more
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Journal of Relationship Marketing, 2019
Ubiquitous Customer Relationship Management (uCRM) signifies the realization of special characteristics, including proactiveness, context awareness, and mobility.
Sheshadri Chatterjee +2 more
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Ubiquitous Customer Relationship Management (uCRM) signifies the realization of special characteristics, including proactiveness, context awareness, and mobility.
Sheshadri Chatterjee +2 more
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Managing Customer Relationships
Journal of Library Administration, 2006The most important thing for a book vendor in managing customer relationships is successfully managing the company's own resources. Book vendors must be able to hire and train staff who understand the changing needs of libraries and who are able to influence the company's strategic direction and daily operation so that these needs are met.
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Retaining Customers: Customer Relationship Management
2004Abstract This chapter looks in detail at customer relationship management (CRM) as a more holistic approach to customer retention. It is premised on the belief that developing a relationship with customers is the best way to get them to become loyal, and that loyal customers are more profitable than non-loyal customers. The first section
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Implementing social customer relationship management
International Journal of Contemporary Hospitality Management, 2018Purpose This paper aims to debate the technology-driven transformation of customer relationship management (CRM) into social CRM, which entails a shift from a transactional and automational solution to a customer experience management philosophy ...
M. Sigala
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Managing Customer Relationships
2009There are no doubts that change processes in business networks have been of growing interest by both academicians and managers. Notwithstanding the consolidated body of literature and the richness of perspectives through which the phenomenon has been analysed, there is no agreement on how and why change occurs in business networks.
Corsaro, Daniela, Ivan Snehota
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