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The Effect of Customer Relationship Management on Market Performance: The Mediating Effect Customer Satisfaction

open access: yes
This study tries to examine the effect of customer relationship management in market performance the mediating role of customer satisfaction in case of five-star hotels in Addis Abeba. The finding of the study revealed that customer satisfaction plays a crucial mediating role in the connection between customer relationships and market performance. When
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THE IMPACT OF CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER RETENTION AND BUSINESS PERFORMANCE

open access: yesInternational Journal of Scientific Research in Engineering and Management
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