Results 81 to 90 of about 36,388 (314)
ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
wiley +1 more source
Towards a Better Measure of Customer Experience [PDF]
Defining and improving customer experience is a growing priority for market research because experience is replacing quality as the competitive battleground for marketing.
Maklan, Stan, Klaus, P
core +1 more source
ABSTRACT Innovation is essential for competitiveness in agribusiness facing dynamic environments. This study examines how market orientation, marketing, relational, and social capabilities influence innovation performance. Using data from 751 Spanish firms and a multi‐method approach that integrates Structural Equation Modeling (PLS‐SEM), Necessary ...
Beatriz Corchuelo Martínez‐Azúa +1 more
wiley +1 more source
Large Language Model in Materials Science: Roles, Challenges, and Strategic Outlook
Large language models (LLMs) are reshaping materials science. Acting as Oracle, Surrogate, Quant, and Arbiter, they now extract knowledge, predict properties, gauge risk, and steer decisions within a traceable loop. Overcoming data heterogeneity, hallucinations, and poor interpretability demands domain‐adapted models, cross‐modal data standards, and ...
Jinglan Zhang +4 more
wiley +1 more source
Linking CRM capabilities to business performance: a comparison within markets and between products
Business performance is the primary goal of any type of firm, being a top priority for managers. Customer relationship management (CRM) capabilities is known in the literature as an important driver of business performance. However, there are significant
Trif Simona-Mihaela +2 more
doaj +1 more source
Developing a conceptual model for the internal data source to measure customer satisfaction [PDF]
Traditional CSM approach is performed at certain frequencies. The gap between such events can be termed as a ‘blind period’, because customer satisfaction is left unobserved and unmanaged.
Brinkman, WP, Eldabi, T, Al-Mutawa, T
core
Heat generation in lithium‐ion batteries affects performance, aging, and safety, requiring accurate thermal modeling. Traditional methods face efficiency and adaptability challenges. This article reviews machine learning‐based and hybrid modeling approaches, integrating data and physics to improve parameter estimation and temperature prediction ...
Qi Lin +4 more
wiley +1 more source
Vztah spokojenosti zákazníka a výkonnosti podniku [PDF]
The topic of this paper is the performance of the enterprise in the context of customer satisfaction. The aim of the article is to identify and analyze of the relationship between the performance of the enterprise, represented by the selected financial ...
Petr Suchánek, Mária Králová
doaj
The relation between conscientiousness, empowerment and performance
This study examined the relationship between conscientiousness, empowerment and job performance among information technology professionals. An Employee Empowerment Questionnaire (EEQ), a Conscientiousness Scale and a Social Desirability Scale were ...
Riëtte Sutherland +2 more
doaj +1 more source
The relationship between employees' perceptions of organisational climate and customer retention rates in a major UK retail bank [PDF]
There has been increasing interest in the field of customer retention in the last two decades. Much of that interest has focused on the economics of customer retention and developing plans and strategies for companies to follow to improve customer ...
Clark, Moira, Clark, M.
core

