Results 81 to 90 of about 13,625,746 (187)

How effective is 'relationship marketing' in gaining customer loyalty to securities brokerages? [PDF]

Relationship marketing (RM) is widely acknowledged as a useful tool in gaining customer loyalty in various sectors. However, to date, there had been no research on how RM impacts customer loyalty in the securities brokerage firm industry in The Stock ...
Wangpaichitr, Kanate
core  

The Relationship Between Service Quality and Customer Satisfaction in the Telecommunication Industry: Evidence From Nigeria [PDF]

This study investigates the relationship between service quality and customer satisfaction in the telecommunication industry with a focus on Mobile Telecommunication Network (MTN) Nigeria. A total of 230 respondents participated in the study.
Olu Ojo
core  

The relationship between Customer Relationship Management (CRM) and performance in the hotel industry.

African Journal of Hospitality, Tourism and Leisure, 2017
The aim of the study was to establish the levels of customer relationship management (CRM) practices among hotels in the City of Tshwane (COT), South Africa. It also aimed at establishing the relationship between the practice of CRM and performance. A cross sectional, quantitative approach was used in the study.
Dhliwayo, S., Madhovi, P.G.
openaire   +1 more source

An Evaluation of Customer Relationship Management (CRM) Practices among Agribusiness Firms [PDF]

Customer Relationship Management (CRM) has received much attention in the business press as a management process to enhance firm performance. This research highlights differences between groups of respondents who believe their firm's CRM program is ...
Gray, Allan W., Widdows, Richard, Torres, Antonio, Jr., Akridge, Jay T., Boehlje, Michael   +4 more
core  

CUSTOMER LOYALTY - THE MAJOR GOAL OF CUSTOMER RELATIONSHIP MANAGEMENT [PDF]

This paper presents the importance of customer relationship management (CRM) and customer loyalty for any organization that whishes to be successful and competitive in the market. A new emphasis in marketing and CRM is more and more widespread - creating
Assoc. Prof. Adriana Scriosteanu Ph. D., Prof. Daniela Popescu Ph. D.   +1 more
core  

Study the effect of intention to use online social networks on brand performance with investigating the mediating role of customer-based brand equity

تحقیقات بازار یابی نوین, 2016
Using online social networks and information collection from sites can affect purchasing behavior. Consumer cognize their friends' buying decisions more valuable to the anonymous' decisions and trust them more.
Davood Feiz, Mohsen Shafiee Nikabadi, fatemeh maleki   +2 more
doaj  

An integrated explainable AI framework with counterfactual optimization for decision support. [PDF]

PLoS One
Jahan N, Maua J, Rozario U, Shoaib HA.
europepmc   +1 more source

The Role of Psychological Pricing Strategy in Customer Purchasing Behavior. [PDF]

F1000Res
Ibrahim Rajab APDS, Satwan Amhammed M.
europepmc   +1 more source

The effect of customer relationship management on customer satisfaction performance in the hotel industry in Jordan

Innovative Marketing
Despite extensive research and practice in the topic of customer relationship management (CRM), the hotel industry still lacks clarity on the effect of CRM on customer satisfaction performance. Thus, the study aims to investigate the effect of CRM through different dimensions (key customer focus, CRM organization, knowledge management, and CRM-based ...
openaire   +2 more sources

Servitization capabilities and network-level performance in manufacturing: evidence from the plant engineering industry. [PDF]

Prod Manuf Res
Ruff M, Woschank M.
europepmc   +1 more source