Cross-Functional Processes in Customer Relationship Management [PDF]
Customer Relationship Management (CRM) is a strategic approach which involves creating a superior value for shareholders by developing relationships with certain categories of customers.
Cristian DUTU
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Pengaruh Customer Relationship Management Terhadap Kepuasan dan Loyalitas Nasabah PT Bank BNI
Jurnal Aplikasi Bisnis dan Manajemen, 2018 Banking businesses in Indonesia have grown very rapidly and they have to make efforts to survive. Banks have realized the need of a strategy in managing customer relationship to retain their customers for the businesses. Customer relationship management (
Nelli Purnama Sari +2 more
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Implementing a Customer Relationship Management (CRM) Solution in Public Sector: Success Factors and Lessons Learned [PDF]
, 2011 Achieving excellence in Customer Relationship Management (CRM) is a cornerstone objective in the transformative efforts of the Ministry of Health and Long-Term Care and its Health System Information Management and Investment (HSIMI) division.
Botchkarev, Alexei +2 more
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Asian Journal of Technology Management, 2012 Electronic Customer relationship management performance E-CRM is a comprehensive business and marketing strategy that integrates people, process, technology and all business activities for attracting and retaining customers over the internet and mobile ...
Khalid Al-Momani, Nor Azila Mohd. Noor
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Journal of Management Science and EngineeringIn this study, we explore the causes and performance outcomes of switching costs in the context of new product development (NPD) from both the supplier and customer perspectives, and discuss the role that switching costs play as moderators and mediators ...
Yi Li +3 more
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Turning Entrepreneurial Orientation into Performance: The Role of Innovation and Customer Experience in Mountain Tourism [PDF]
Annals of Dunarea de Jos University. Fascicle I : Economics and Applied InformaticsThis study investigates how entrepreneurial and customer-centered capabilities contribute to the performance of tourism organizations operating in Romanian mountain destinations.
Valeriu Marian Andrei +2 more
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The relationship between customer satisfaction, brand image and customer loyalty from the perspective of proton’s customers [PDF]
, 2010 The objective of this study was determine the relationship between the customer satisfaction (perceived product quality, perceived service quality and perceived price fairness) and customer loyalty in order to identify whether perceived product quality ...
Yeoh, Hooi Chin
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Measuring and managing customer relationship risk in business markets. [PDF]
, 2007 There have been repeated calls from top management and marketing academics for greater accountability in marketing so that the financial returns of marketing investments can be more robustly evaluated.
Ryals, Lynette, Knox, Simon
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Marketing of Online Ojek Applications to Understand Customer Perception of Loyalty: Literature Study
Indonesian Interdisciplinary Journal of Sharia EconomicsOnline motorcycle taxi applications are applications that provide public transportation such as motorbikes, cars, and even online motorcycle taxi applications can order food or simply send goods from one place to another. The purpose of this study is to
Fatra Nur Isnania +2 more
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Empirical Evidence for the Relation between Customer Satisfaction and Business Performance [PDF]
This paper focuses on the analysis of empirical data on customer satisfaction and the relationship with hard organisational performance data. The organisation is a Flexcompany with its headquarters in The Netherlands, but also operating in other ...
Hesselink, M. +2 more
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