Results 61 to 70 of about 36,388 (314)
Agribusiness, EarlyView.ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó +3 more
wiley +1 more source
Designing Customer Relationship Management Model in Hospital
Rāhburdhā-yi Mudīriyyat dar Niẓām-i Salāmat, 2017 Background: Customer relationship management is a modern marketing concept which is also considered as a successful business strategy. The present study aimed to design a customer relationship management model in the hospital.
Mohammad Abbaszadeh +3 more
doaj
Price Transmission During Promotions: A Case Study of Spanish Milk Brands
Agribusiness, EarlyView.ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui +2 more
wiley +1 more source
Cogent Business & Management, 2021 The purpose of this study is to develop the concept of customer bonding capability in the small and medium enterprise. Empirical research was conducted to explain how marketing performance can be improved through customer bonding capability.
Ida Bagus Nyoman Udayana +4 more
doaj +1 more source
Growth of Omnichannel Grocery Retailing and Food Prices
Agribusiness, EarlyView.ABSTRACT This paper examines the effects of the growth of omnichannel grocery retailing on food prices. We first develop a conceptual model of consumer choice and retailer pricing that allows us to evaluate changes in equilibrium prices, quantities, and profits with online channel growth and alternative pricing strategies.
Xiangwen Kong +2 more
wiley +1 more source
The psychology of online shopping success: Insights on social media analytics and customer feedback
Acta PsychologicaSocial media analytics (SMA) practices are playing a vital role in improving online store performance by creating insights about customer preferences, trends, and behaviors.
Khalid Mehmood +4 more
doaj +1 more source
Agribusiness, EarlyView.ABSTRACT Farmers markets provide a direct‐to‐consumer marketing path for farmers and small businesses, facilitating customer discovery and product refinement. This paper explores farmers markets as a business incubator, with a focus on beginning vendors and resilience to a shock, namely, COVID‐19 market restrictions.
Mallory L. Rahe +2 more
wiley +1 more source
Customer relationship management for brand commitment and brand loyalty
, 2015 This article examined the impact of customer relationship management strategy on customers brand commitment and brand loyalty in the Nigeria financial sector.
Wright, Len +3 more
core
Who Are the Consumers of European Farmers' Markets? A Cross‐Country Analysis
Agribusiness, EarlyView.ABSTRACT With substantial growth in the number of farmers' markets (FMs) in developed countries, the number of consumers visiting FMs is also increasing. This study comparatively assesses the consumers of FMs in three European countries where FMs traditionally play a distinctive role in food supply chains.
Áron Török +6 more
wiley +1 more source
Cross-Functional Processes in Customer Relationship Management [PDF]
Customer Relationship Management (CRM) is a strategic approach which involves creating a superior value for shareholders by developing relationships with certain categories of customers.
Cristian DUTU
core