Customer metrics and firm value
, 2006 Die Dissertation verfolgt zwei Ziele: (1) Detaillierte Analyse der Zusammenhänge zwischen Kundenkenngrößen, Erfolgsmaßen des wertbasierten Kundenmanagements und insbesondere dem Unternehmenswert, (2) Entwicklung eines Ansatzes zur externen ...
Wiesel, Thorsten
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Customer Service Retention – A Behavioural Perspective of the UK Mobile Market [PDF]
, 2010 Customer retention is essential for firms in the service sector and will subsequently receive a great deal of attention in the coming years. A large majority of firms are losing their current customers at a significant rate.
Alshurideh, Muhammad Turki +1 more
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British Educational Research Journal, EarlyView.Abstract Character education research is often constrained by blunt methodological tools. Surveys capture breadth without depth; case studies offer richness but lack replicability; and randomised controlled trials (RCTs), though indispensable at the policy level, are costly, disruptive and ill‐suited to everyday practice with individual pupils.
Shane McLoughlin
wiley +1 more source
An Evaluation of Customer Relationship Management (CRM) Practices among Agribusiness Firms
Customer Relationship Management (CRM) has received much attention in the business press as a management process to enhance firm performance. This research highlights differences between groups of respondents who believe their firm's CRM program is ...
Gray, Allan W. +4 more
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Business Strategy and the Environment, EarlyView.ABSTRACT Drawing on comparative institutional theory, we study the nature and magnitude of the effects of national environmental policies on corporate green innovation in developed versus emerging markets. Using a sample of 1831 listed firms in 34 countries from 2002 to 2020, we find that national environmental policies increase corporate green ...
Ivan Miroshnychenko +2 more
wiley +1 more source
DETERMINANTS OF CUSTOMER LOYALTY AND PROPOSING A CUSTOMER LOYALTY MODEL FOR THE BANKING SECTOR OF PAKISTAN [PDF]
It is always costly to attract new customers, so the managers always try to find ways to retain their current customers and concentrate on different factors which enhances the customer loyalty among the customers of the organizations.
Afsar BILAL
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Improving the direct marketing practices of FMCG retailers through better customer selection. An empirical study comparing the effectiveness of RFM (Recency, Freuency and Monetary) CHAID (Chi-squared Automatic Interaction Detection), stepwise logit (logistic regression) and ANN (Artificial Neural Networks) techniques using different data variable depths [PDF]
, 2014 The intent of this thesis is to understand Data Mining technique effectiveness in both shallow (RFM variable only) and expanded data environments.
Di Tullio, Ian
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Platform Business Model Innovation for Sustainability: A Framework for Industry 5.0 Integration
Business Strategy and the Environment, EarlyView.ABSTRACT A comprehensive framework is developed for adopting Platform Business Model Innovation (PBMI) to enhance sustainable performance in the Industry 5.0 (I5.0) era. While PBMI plays a growing role in corporate transformation, tensions persist between profit‐driven objectives and broader sustainability imperatives.
Mohamed Ashmel Mohamed Hashim +3 more
wiley +1 more source
African Journal of Hospitality, Tourism and Leisure, 2017 The aim of the study was to establish the levels of customer relationship management (CRM) practices among hotels in the City of Tshwane (COT), South Africa. It also aimed at establishing the relationship between the practice of CRM and performance. A cross sectional, quantitative approach was used in the study.
Dhliwayo, S., Madhovi, P.G.
openaire +1 more source
The antecedents and consequences of service customer citizenship and badness behavior [PDF]
, 2006 This paper presents an empirical test of the antecedents and consequences of customer extra-role behavior (i.e., customer citizenship behavior and badness behavior).
Yi, Youjae, Gong, Taeshik
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