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The Antecedents and Consequence of Customer Relationship Management Performance

International Journal of Customer Relationship Marketing and Management, 2012
Nowadays, customer relationship management is an important marketing strategy to retain the customer. Many literatures proved that by maintaining a good relationship with the customers, they will come back to the premise. This empirical paper investigates the antecedent factors of customer relationship management performance and its impact on ...
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Customer pressure, customer–manufacturer–supplier relationships, and quality control performance

Journal of Business Research, 2016
Abstract What factors motivate firms to improve quality management and enter customer–supplier collaborative relationships? This study investigates how the pressure to adopt the ISO 9000 or 14000 series from downstream customers affects customer–supplier collaborations and process improvement.
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Merging Technical and Personal Performance To Create Stellar Customer Relationships

SSRN Electronic Journal, 2010
Creating a loyal client relationship requires great personal performance and great technical performance. Customers actually sometimes care less about what they ask for than about how they are treated. We can never achieve a high level of customer loyalty without providing both. Customer loyalty is the ultimate goal for an organization.
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Measuring Customer Relationship Management Performance

Journal of Marketing Channels, 2005
Markus A. Zinnbauer, Markus Eberl
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ESG Performance and Customer Relationship Stability

Journal of Environmental Accounting and Management
Yujing Guo, Yilin Liu
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