The influence of customer value on word of mouth: a study of a financial services company in Brazil [PDF]
Revista Brasileira de Gestão De Negócios, 2018 Purpose – Our study analyzes the non-linear effect of customer lifetime value (CLV), which accounts for the revenue accumulated over the lifetime of a customer relationship, calculated using a discount rate, on customer referral value (CRV), which ...
Sandro Bonfim da Costa +2 more
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THE CONNECTION BETWEEN DIGITAL MARKETING AND CUSTOMER RELATIONS FOR BUSINESS SUCCESS
Соціальна економікаin particular, the consequences of customer relationship orientation and the use of CRM technologies as a support for analysis, data integration and access to business performance. Customer Relationship Management (CRM) is becoming increasingly important
Tinatin Mshvidobadze
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The Effect of Customer Relationship Management on Organizational Performance Aspects (Case Study: 3 to 5 Star Hotels of Mashhad) [PDF]
Muṭāli̒āt-i Mudīriyyat-i Gardishgarī, 2017 The purpose of the present research is to investigate the effect of CRM on organizational performance aspects in 3- to 5-star hotels of Mashhad. To do so, the effect of four CRM dimensions (including focus on main customers, CRM organization, knowledge ...
Hossein Nikoo, Ali Morovati sharifabadi
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An Effort to Measure Customer Relationship Performance in Indonesia's Fintech Industry
CoRR, 2021 5 pages, 2 figures, 5 ...
Alisya Putri Rabbani +2 more
openaire +2 more sources
Making customers pay: measuring and managing customer risk and returns [PDF]
, 2003 CRM (Customer Relationship Management) builds on the Relationship Marketing idea that lifetime relationships with customers are more profitable than short-term transactional relationships. However, subsequent work on the profitability of customers has
Ryals, Lynette
core +1 more source
The Effect of Customer Relationship Management Capabilities on Organizational Performance
مجلة الغري للعلوم الاقتصادية والاداريةThis study aims to know the nature of the relationship and the extent of the impact of customer relationship management through three dimensions: relationship orientation, configuration, and customer information - on organizational performance, the ...
ياسر عادل محمود الخفاجي +1 more
doaj +1 more source
Quantitative Investigation on the Influence of Social Customer Relationship Management on the Profitability of Companies [PDF]
Ovidius University Annals: Economic Sciences Series, 2016 The epistemological positioning of scientific approach involves the diversity of the viewpoints ofacademics and specialists, exclusiveness not being considered.
Liliana Nicodim +2 more
doaj
Measuring Risk-adjusted Customer Lifetime Value and its Impact on Relationship Marketing Strategies and Shareholder Value [PDF]
, 2005 The calculations which underlie efforts to balance marketing spending on customer acquisition and customer retention are usually based on either single- period customer profitability or forecasts of customer lifetime value (CLTV).
Ryals, Lynette, Knox, Simon
core +1 more source
Journal of Open Innovation: Technology, Market and Complexity, 2020 In the age of technology, continuous innovation is the ultimate motto of the financial sector to attract customers. Firms in the financial sector must be innovative in terms of service quality and operational performance to obtain customer loyalty and ...
Md. Harun Ur Rashid +3 more
doaj +1 more source
Microstructure Evolution of a VMnFeCoNi High‐Entropy Alloy After Synthesis, Swaging, and Annealing
Advanced Engineering Materials, EarlyView.The synthesis and processing (rotary swaging and annealing) of the novel VMnFeCoNi alloy is investigated, alongside the estimation of the grain size effect on hardness. Analysis of a wide grain size range of recrystallized microstructures (12–210 µm) reveals a low annealing twin density.
Aditya Srinivasan Tirunilai +6 more
wiley +1 more source