Results 21 to 30 of about 13,625,746 (187)

Customer Based Performance of the Hotel Industry: Analysis of Service Package and Brand Innovations

Emerging Markets Journal, 2022
This study aims to examine the influence of service package and brand innovation on customer relational performance and customer profit performance of the hotel industry. Data were collected from 112 hotel operators.
Collins Kankam-Kwarteng, Ofosu Amofah, Francis Osei, Barbara Osman   +3 more
doaj   +1 more source

Customer Relationship Management and Firm Performance

SSRN Electronic Journal, 2009
In this paper, we examine the impact of customer relationship management (CRM) on firm performance using a hierarchical construct model. Following the resource-based view of the firm, strategic CRM is conceptualized as an endogenously determined function of the organization's ability to harness and orchestrate lower-order capabilities that comprise ...
Tim Coltman, Timothy M. Devinney, David F. Midgley   +2 more
openaire   +3 more sources

Social Media Marketing and Customized Customer Relationship Management: The Implication For Marketing Performance of Budget Hotel Industry

Indonesian Journal of Business and Entrepreneurship, 2023
The purpose of this research is to build a customized customer relationship management (CRM) model in relation to the utilization of social media marketing for improving marketing performance of budget hotels in West Java, Indonesia.
Roby Setiadi
doaj   +1 more source

Assesment of customer relationship development

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2011
The focus of this paper is customer relationship marketing and its new trends. The particular goal of the presented research study was to identify and analyse the indicators of customer relationship development in human resources recruitment / leasing ...
Dagmar Lesáková
doaj   +1 more source

Building Strong Customer Relationships through Brand Orientation in Small Service Firms: An Empirical Investigation

Croatian Economic Survey, 2015
The purpose of this paper is to empirically examine the relationship between the adoption of a brand orientation strategy and customer relationship performance in a small service firm setting.
Miloslava Chovancová, Christian Nedu Osakwe, Benson U. Ogbonna   +2 more
doaj   +1 more source

Customer relationship marketing & enterprise performance

Linguistics and Culture Review, 2021
The seeming eternal pursuit of profit by financial institutions and other enterprises has proved to be short-sighted judging from recent studies. Emphases have shifted to securing the goose that lays the golden egg (the customer) rather than the egg itself.
Sunny Ekakitie-Emonena, Ochuko S. Alagba
openaire   +2 more sources

CONSEQUENCES OF SOCIAL MEDIA TECHNOLOGIES ADOPTION ON CRM CAPABILITIES AND FIRM PERFORMANCE [PDF]

Management & Marketing, 2018
Social Media technologies represent an important marketing platform for companies. Nowadays, the social networks allows the distribution of information in real time, conversations between the networks members, creation of groups based on a specific ...
Daniela TULEU
doaj  

Investigating the Impact of Salespersons’ Use of Technology and Social Media on Their Customer Relationship Performance in B2B Settings

Tržište, 2018
Purpose – Salespeople have had a long affair with technology in serving customers. Some research studies, however, indicate that too much technology may have a negative impact on salespeople’s social skills.
Mirkó Gáti, Ariel Mitev, András Bauer
doaj   +1 more source

Why does environmental uncertainty have a moderating effect on marketing performance? A comparative analysis of Indonesian and Thai service industries

Engineering Management in Production and Services, 2022
This study examined CRM’s effect on marketing performance and customer focus strategies. It also investigates the moderating role of environmental uncertainty in the relationship between CRM and customer focus on marketing performance.
Nuryakin, Fatmawati Indah, Siriyota Kumpanat   +2 more
doaj   +1 more source

Assessing the impact of artificial intelligence on customer performance: a quantitative study using partial least squares methodology

Data Science and Management
The purpose of this research is to examine the impact of artificial intelligence (AI) on customer performance and identify the factors contributing to its effectiveness by employing a quantitative approach, specifically the partial least squares method ...
Taqwa Hariguna, Athapol Ruangkanjanases
doaj   +1 more source