Results 11 to 20 of about 36,388 (314)

From customer-oriented strategy to perceived organizational financial performance: the role of human resource management and customer-linking capability [PDF]

, 2015
Drawing on the organizational capabilities literature, we developed and tested a model of how supportive human resource management (HRM) improved firms’ financial performance perceived by marketing managers through fostering the implementation of a ...
Lin, C-H, Sun, J-M, Cai‐Hui (Veronica) Lin, Helen Shipton, Sanders, Karin, Lin, Cai-Hui Veronica, Erik A. Mooi, Sun, Jian-Min James, Shipton, H, Jian‐Min (James) Sun, Sun, Jian-Min (James), Lin, Cai-Hui, Sanders, K, Mooi, EA, Shipton, Helen, Karin Sanders, Mooi, Erik A.   +16 more
core   +1 more source

Assesment of customer relationship development

Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2011
The focus of this paper is customer relationship marketing and its new trends. The particular goal of the presented research study was to identify and analyse the indicators of customer relationship development in human resources recruitment / leasing ...
Dagmar Lesáková
doaj   +1 more source

Building Strong Customer Relationships through Brand Orientation in Small Service Firms: An Empirical Investigation

Croatian Economic Survey, 2015
The purpose of this paper is to empirically examine the relationship between the adoption of a brand orientation strategy and customer relationship performance in a small service firm setting.
Miloslava Chovancová, Christian Nedu Osakwe, Benson U. Ogbonna   +2 more
doaj   +1 more source

Cross-functional issues in the implementation of relationship marketing through customer relationship management [PDF]

, 2001
There is a major change in the way companies organise themselves as firms switch from product-based to customer-based structures. A key driver of this change is the advent of Customer Relationship Management which, underpinned by information systems ...
Ryals, Lynette, Knox, Simon
core   +1 more source

Customer relationship marketing & enterprise performance

Linguistics and Culture Review, 2021
The seeming eternal pursuit of profit by financial institutions and other enterprises has proved to be short-sighted judging from recent studies. Emphases have shifted to securing the goose that lays the golden egg (the customer) rather than the egg itself.
Sunny Ekakitie-Emonena, Ochuko S. Alagba
openaire   +2 more sources

The impact of post-merger integration on the customer-supplier relationship [PDF]

, 2014
While the impact of mergers and acquisitions (M&A) on internal stakeholders has generated considerable empirical study, comparatively little academic attention has been paid as to how external stakeholders such as customers are affected by, and respond ...
Schoenberg, Richard, Kato, Junichi
core   +1 more source

Why does environmental uncertainty have a moderating effect on marketing performance? A comparative analysis of Indonesian and Thai service industries

Engineering Management in Production and Services, 2022
This study examined CRM’s effect on marketing performance and customer focus strategies. It also investigates the moderating role of environmental uncertainty in the relationship between CRM and customer focus on marketing performance.
Nuryakin, Fatmawati Indah, Siriyota Kumpanat   +2 more
doaj   +1 more source

The influence of govermental management, customers and suppliers relationship to foreign direct investment companies’ performance in Binh Duong province: A qualitative study

Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, 2016
Binh Duong province is becoming one of the most attractive locations for Foreign Direct Investment (FDI) firms of different origins, yet few studies have been conducted to investigate the several aspects related to FDI firms in Binh Duong.
Nguyen Van Phuong, Nguyen Dinh Khoi, Nguyen Thi Hong An   +2 more
doaj   +1 more source

Investigating the Impact of Salespersons’ Use of Technology and Social Media on Their Customer Relationship Performance in B2B Settings

Tržište, 2018
Purpose – Salespeople have had a long affair with technology in serving customers. Some research studies, however, indicate that too much technology may have a negative impact on salespeople’s social skills.
Mirkó Gáti, Ariel Mitev, András Bauer
doaj   +1 more source

Assessing the impact of artificial intelligence on customer performance: a quantitative study using partial least squares methodology

Data Science and Management
The purpose of this research is to examine the impact of artificial intelligence (AI) on customer performance and identify the factors contributing to its effectiveness by employing a quantitative approach, specifically the partial least squares method ...
Taqwa Hariguna, Athapol Ruangkanjanases
doaj   +1 more source