Customer Experience Management: Analysis of Customer Retention in Restaurants in Anambra State, Nigeria [PDF]
Marketing of Scientific and Research Organizations, 2023 This study examined the effect of customer experience management (CEM) on customer retention in restaurants in Anambra State, Nigeria. Specifically, the study sought to investigate the influence of affective customer experience, cognitive customer ...
Nwankwo Cosmas Anayochukwu +1 more
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Pillars of customer retention: an empirical study on the influence of customer satisfaction, customer loyalty, customer profitability on customer retention [PDF]
Serbian Journal of Management, 2019 The aim of this study is to explore relationships among five factors: customer relationship management, customer satisfaction, customer loyalty, customer profitability, and customer retention.
Bader Almohaimmeed
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Analyzing the relationship between pricing strategy and customer retention in hotels: A study in Albania [version 1; peer review: 2 approved, 1 not approved] [PDF]
F1000Research, 2023 Background: In the consumer-centric global economy of the 21st century, customer retention is a vital concept in the hospitality industry for building and sustaining long-term relationships.
Ariola Harizi +2 more
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Jurnal Aplikasi Manajemen, 2020 The purpose of this study is to analyze the role of customer satisfaction as a mediator of the influence of brand image on customer retention of Batik Keris in Malang. The approach used in this research was positivism (quantitative).
Astrid Puspaningrum
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CUSTOMER RETENTION – CRM APPLICATION [PDF]
Issues in Information Systems, 2010 Customer retention is an important customer relationship management (CRM) strategy. To be effective, retention programs must embrace a customer-centric management approach to identify customer needs, segment profitable customers and facilitate satisfaction and loyalty.
Sam Nataraj
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Exploring customer retention dynamics: A comparative investigation of factors affecting customer retention in the banking sector using mediation-moderation approach [PDF]
HeliyonThe purpose of this research is to explore the impact of service quality, customer trust, and cultural disparities on customer satisfaction within the banking sector.
Chai Zhengmeng +3 more
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An empirical study to determine the critical success factors on customer retention: A case study of Iranian banking sector [PDF]
Management Science Letters, 2011 One of the most important strategic issues for any enterprise is to create and deliver superior value for its customers and provide enough evidences to convince them not to choose another competitive. In this study, we study the effects of customer value,
Neda Jomehri +2 more
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PENGARUH CUSTOMER PERCEIVED VALUE TERHADAP CUSTOMER RETENTION : (Survei pada Tamu Individu Reguler yang Menginap di Grand Royal Panghegar) [PDF]
, 2017 ABSTRAK Ilmi Noer Andriyanti, 1304555, “Pengaruh Customer Perceived Value terhadap Customer Retention” (Survei pada tamu individu reguler yang menginap di Grand Royal Panghegar), di bawah bimbingan Dr.
Andriyanti, Ilmi Noer
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Customer poaching with retention strategies [PDF]
, 2013 This paper is a first step in investigating the competitive and welfare effects of behaviourbased price discrimination (BBPD) in markets where firms have information to employ retention strategies as an attempt to raise barriers to switching.
Esteves, Rosa Branca
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Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach. [PDF]
PLoS One, 2022 Yang Q +4 more
europepmc +3 more sources