Results 101 to 110 of about 214,916 (304)

Testing the Marketing Performance of German Wheat Farmers

Agribusiness, EarlyView.
ABSTRACT This paper analyses the marketing performance of wheat farmers in Germany. Wheat sales data from 465 individual farms over a 12‐year period are used to test against different market benchmarks. Market benchmarks are constructed by simulating passive trading agents using regional wheat prices.
Franziska Potts, Jens‐Peter Loy
wiley   +1 more source

Customer retention through service quality and satisfaction: using hybrid SEM-neural network analysis approach. [PDF]

Heliyon, 2022
Salamah AA, Hassan S, Aljaafreh A, Zabadi WA, AlQudah MA, Hayat N, Al Mamun A, Kanesan T.   +7 more
europepmc   +1 more source

How Fragrant are perfumes? A Micro Perspective from Middle East [PDF]

Satisfaction is a consumer post-purchase evaluation of the overall service experience. As an important determinant of customer loyalty and retention, firms exhibit most care to maintain customer satisfaction intact, unless it cannot be up-scaled.
Babu, Febina, Hameed, Hana, Pillai, Rajasekharan, Rajan, Remya, Vijay, Shiji   +4 more
core   +1 more source

Adoption of CRM: cross-cultural impact, a literature review [PDF]

, 2004
In a competitive world there is a need for companies to maximise all their resources. One of the resources that is often overlooked is that of existing customer base.
Ali, M, Alshawi, S
core  

Does ESG Matter for Unlisted Companies in the Agri‐Food Industry? Evidence From Japan's Unlisted Agri‐Food Companies

Agribusiness, EarlyView.
ABSTRACT While ESG (environmental, social, and governance) is emphasized among listed companies for their stakeholders and ESG disclosures, ESG engagement among unlisted companies has been rarely examined due to data limitations. This is particularly problematic for the agri‐food industry that has significant impacts on the environment and consists ...
Ying Wang, Satoru Shimokawa
wiley   +1 more source

Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach. [PDF]

PLoS One, 2022
Yang Q, Hayat N, Al Mamun A, Makhbul ZKM, Zainol NR.   +4 more
europepmc   +1 more source

Consumer Preferences for Craft Beer: The Interplay of Localness and Advertising Language

Agribusiness, EarlyView.
ABSTRACT This study explores the influence of the language of the label, origin of production, and origin of brewing ingredients on Croatian consumers' preferences and willingness to pay for organic craft beer. Employing an online survey and a choice experiment among 223 Croatian alcohol consumers, we find that while there's a willingness to pay a ...
Marija Cerjak, Claudia Bazzani, Andreas C. Drichoutis   +2 more
wiley   +1 more source

Customer trust and retention in online shopping in Ho Chi Minh City

Tạp chí Phát triển và Hội nhập
This study aims to explore the factors influencing customer trust and retention in online shopping, drawing upon the Uses and Gratifications Theory. Additionally, it examines the mediating role of trust in this relationship. The research employs the
Nguyen Thuy Thi Tran, Duc Cong Tran
doaj   +1 more source

Saving the hotel industry: Strategic response to the COVID-19 pandemic, hotel selection analysis, and customer retention. [PDF]

Int J Hosp Manag, 2022
Kim JJ, Han H.
europepmc   +1 more source

Creating Shared Value as an Antecedent of Value Co‐Creation: B2B Relationships in the Agri‐Food Sector

Agribusiness, EarlyView.
ABSTRACT This study analyzes the effects of value co‐creation and creation of shared value in agricultural input marketing. This study used a sample of 178 agricultural companies in Costa Rica. The data were analyzed using partial least squares structural equation modeling (PLS‐SEM) with SMART PLS software. Our findings reveal the significant influence
Luis Ricardo Solís‐Rivera, Marcelo Royo‐Vela   +1 more
wiley   +1 more source