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Customer Retention Prediction with CNN
2019The prediction of customer retention provides competitive advantage to enterprises. When customer purchases more with satisfaction, it will increase customer retention. Customer repurchase behavior represents customer with satisfaction on enterprise to buy again resulting in customer retention. In e-commerce and telemarketing, trust and loyalty are key
Yen-Huei Ko +4 more
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Customer Retention via Data Mining
Artificial Intelligence Review, 2000zbMATH Open Web Interface contents unavailable due to conflicting licenses.
Ng, K., Liu, H.
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An empirical study on customer retention and customer loyalty
International Journal of Information Systems and Change Management, 2015Customer loyalty is an essential concern for the telecommunication sector in modern customer processes. Therefore, customer retention processes and knowledge for customer are widely used in the competitive environment to achieve customer loyalty. The purpose of this paper is to suggest a model that defines how the combination between customer retention
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A Novel Model for Customer Retention
2009The prevention of customer churn through customer retention is a core issue of Customer Relationship Management (CRM). By minimizing customer churn a company can maximize its profit. This paper proposes a novel churn model to deal with customer retention problems.
Yadan Li, Xu Xu, Panida Songram
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Designing a Customer Retention Plan
Journal of Business Strategy, 1992What is your company's customer retention rate? How many customers are price defectors? Have you identified barriers that prevent customers from switching to a competitor? In this article, the author outlines a game plan to increase customer retention.
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1995
Much marketing attention is directed at developing strategies to expand sales through market share dominance; market penetration; finding new markets, and product range expansion. The main reason for concentrating on these options is that size, revenue growth and dominance have been shown to be positively correlated with long-term survival and ...
Martin Christopher, Malcolm McDonald
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Much marketing attention is directed at developing strategies to expand sales through market share dominance; market penetration; finding new markets, and product range expansion. The main reason for concentrating on these options is that size, revenue growth and dominance have been shown to be positively correlated with long-term survival and ...
Martin Christopher, Malcolm McDonald
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Genetic modelling of customer retention
1998This paper contains results of a research project aiming at the application and evaluation of modern data analysis techniques in the field of marketing. The investigated techniques are: genetic programming, rough data analysis, CHAID and logistic regression analysis.
A. E. Eiben +2 more
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Customer Immersiveness and Customer Retention
The paper explores how consumer immersiveness is related to customer retention for the Metaverse platform. The study explores the effectiveness of Consumer Immersiveness and its applicability in the metaverse universe. The constructs studied under consumer immersiveness are brand Value and Brand Trustworthiness.Aditi Srivastava +3 more
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Customer retention is not enough
Journal of Consumer Marketing, 2005PurposeEvery company knows that it costs far less to hold on to a customer than to acquire a new one. That is why customer retention has become the Holy Grail in industries from airlines to wireless. Yet defecting customers are far less of a problem than customers who change their buying patterns.
Stephanie Coyles, Timothy C. Gokey
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Retention and Customer Satisfaction
Compensation & Benefits Review, 2001Unifi Network, a subsidiary of Pricewaterhouse- Coopers, conducted a recent study that examines the impact of employee turnover on customer satisfaction within six different industries: banking, investment management, personal computing, property and casualty insurance, retail sales and telecommunications.
Thomas F. Casey, Karen Warlin
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