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Customer Retention Programs of CRM and Customer Retention in E-Banking

International Journal of E-Entrepreneurship and Innovation, 2012
This study, considering various viewpoints and concepts about customer relationship management (CRM), aims to propose a comprehensive set of customer retention programs of CRM (including customer service, loyalty programs, customization, and online community) and describe the correlation between each of these programs and customer retention.
Alireza Nili, Abbas Keramati
openaire   +1 more source

Customer Retention Strategies

Services Marketing Quarterly, 2001
exaly   +2 more sources

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