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Shopping Environment Stimuli and Their Effect on Customer Satisfaction and Purchase Loyalty in Supermarkets. [PDF]

open access: yesFoods
Carrión-Bósquez N   +7 more
europepmc   +1 more source

Customer Retention Programs of CRM and Customer Retention in E-Banking

International Journal of E-Entrepreneurship and Innovation, 2012
This study, considering various viewpoints and concepts about customer relationship management (CRM), aims to propose a comprehensive set of customer retention programs of CRM (including customer service, loyalty programs, customization, and online community) and describe the correlation between each of these programs and customer retention.
Alireza Nili, Abbas Keramati
openaire   +2 more sources

An Intelligent Customer Retention System

2006
This paper proposes an intelligent system for handling the customer retention task, which is getting important due to keen competition among companies in many modern industries. Taking wireless telecommunication industry as a target of research, our system first learns an optimized churn predictive model from a historical services database by the ...
Bong-Horng Chu   +2 more
openaire   +2 more sources

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