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Customer Retention Programs of CRM and Customer Retention in E-Banking
International Journal of E-Entrepreneurship and Innovation, 2012This study, considering various viewpoints and concepts about customer relationship management (CRM), aims to propose a comprehensive set of customer retention programs of CRM (including customer service, loyalty programs, customization, and online community) and describe the correlation between each of these programs and customer retention.
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An Intelligent Customer Retention System
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