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Customer churn prediction for retention analysis
Abstract This abstract provides a comprehensive overview of the research on Customer Churn Prediction for Retention Analysis. In today’s corporate context, understanding and mitigating customer churn has become critical for long-term success.Rajesh Saturi +3 more
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Customer retention management processes
European Journal of Marketing, 2006Francis Buttle, Lawrence Ang
exaly
Customer Relationship Management and Customer Retention
SSRN Electronic Journal, 2019openaire +1 more source
A Bivariate Timing Model of Customer Acquisition and Retention
Marketing Science, 2008Peter Fader +2 more
exaly
Service quality and customer retention: building long‐term relationships
European Journal of Marketing, 2004Pervez N Ghauri
exaly