Results 11 to 20 of about 214,916 (304)

Customer Retention of Mobile Phone Purchasing on Cell Phone Stores in Denpasar [PDF]

Management and Economics Review, 2020
This paper aims to identify customer retention on mobile phone purchasing on cell phone stores in Denpasar. This study used a quota sampling method to get 240 respondents.
Anak Agung Ngurah Gede SADIARTHA
doaj   +1 more source

The Effect of Customer Relationship Marketing and Service Quality on Customer Retention with Customer Satisfaction as A Mediating Variable In Forwarding Companies In Surabaya

IJEBD (International Journal of Entrepreneurship and Business Development), 2020
Purpose: The aim of this study is to analyze the effect of customer relationship marketing and service quality on customer retention with customer satisfaction as a mediating variable in forwarding companies in Surabaya.
Febriani Galih Saputro, Agus Dwi Sasono, Joko Suyono, Damarsari Ratnasahara Elisabeth, Abdul Thalib Bin Bonn   +4 more
doaj   +1 more source

Customer Retention in Service Industry [PDF]

, 2020
Customer retention is previously considered as the last resort of a company in traditional marketing approach rather than a way to improve long term profit (Krishnan & Govindarajan, 2013).
Abu Seman, Noor Aslinda, Harun, Amran, Siew, Wei Teng   +2 more
core   +1 more source

How to Project Customer Retention [PDF]

SSRN Electronic Journal, 2006
At the heart of any contractual or subscription-oriented business model is the notion of the retention rate. An important managerial task is to take a series of past retention numbers for a given group of customers and project them into the future to make more accurate predictions about customer tenure, lifetime value, and so on.
Peter S. Fader, Bruce G.S. Hardie
openaire   +1 more source

The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers

Journal of Innovation and Entrepreneurship, 2023
Basically, relationship marketing focuses more on creating customer value through interaction with customers to get information regarding evaluation of customer needs and expectations on an ongoing basis.
Kadarisman Hidayat, Muhammad Ishlah Idrus   +1 more
doaj   +1 more source

Brand Resonance as a Driver of Customer Retention: Empirical Evidence from Microfinance Banks of Pakistan

JISR Management and Social Sciences & Economics, 2018
Customer retention is recognized as key to achieving long-term business success. However, in a quest to increase customer retention, marketing scholars overwhelmingly focused on customer satisfaction, trust, and commitment to fuel customer retention ...
Rukhsana Gul, Rehman Gul, Faheem Gul, Naeem Gul   +3 more
doaj   +1 more source

ENHANCING CUSTOMER RETENTION: THE ROLE OF CUSTOMER SATISFACTION AND DELIGHT IN THE AUTHORIZED AUTOMOTIVE AFTER-SALES SERVICE SECTOR [PDF]

Journal of Applied Structural Equation Modeling
This study examines the influence of utilitarian and hedonic experiences, customer engagement, and customer value anticipation on customer retention in the authorized automotive after-sales service sector, using customer satisfaction and customer delight
Choi-Meng Leong, Jun-Hwa Cheah, Hiram Ting, Rodney Lim, Adlin Baizura binti Ariffin, Xin-Jean Lim   +5 more
doaj   +1 more source

Logistic Service Quality and Customer Satisfaction to Customer Retention on Rice Producer Industry [PDF]

SHS Web of Conferences, 2020
Good quality logistic services from the company can make customers feel satisfied and make purchases back to the company. in the form of rice shops will This study aims to look at the effect of logistic service quality on customer retention through ...
Nugroho Samuel, Kempa Sesilya, Wiliater Soaloon Panjaitan Togar   +2 more
doaj   +1 more source

THE INFLUENCE OF BRAND IMAGE ON SATISFACTION TO IMPROVE CUSTOMER RETENTION TOWARDS BATIK KERIS IN MALANG CITY

Jurnal Aplikasi Manajemen, 2020
The purpose of this study is to analyze the role of customer satisfaction as a mediator of the influence of brand image on customer retention of Batik Keris in Malang. The approach used in this research was positivism (quantitative).
Astrid Puspaningrum
doaj   +1 more source

THE EFFECT OF SERVICE QUALITY ON CUSTOMER RETENTION THROUGH COMMITMENT AND SATISFACTION AS MEDIATION VARIABLES IN JAVA EATING HOUSES

Jurnal Aplikasi Manajemen, 2018
The culinary business is faced with high competition to keep their customers, these conditions cause Javanese Restaurant expected to create customer retention through service quality.
Sulva Widya Sari, Sunaryo Sunaryo, Mugiono Mugiono   +2 more
doaj   +1 more source