Results 11 to 20 of about 216,506 (347)

Customer Relationship Management and Customer Retention

SSRN Electronic Journal, 2019
Ama Achiaa Kankam Boadu
openalex   +2 more sources

Determining Value Co-Creation Behaviour toward Customer Loyalty and Customer Retention on the SRC’s Business Platformorm

Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan, 2023
Customer retention is the maintenance of long-term customer-company relationships through customer satisfaction thereby creating loyalty. Value co-creation is proven to have a significant role in creating customer loyalty, so that customer loyalty ...
Muhammad Baehaqi, Ragil Setya Cahyono, Sulis Riptiono   +2 more
doaj   +1 more source

Mobile Banking Service Quality and Customer Retention: A Moderated Mediation Model of Customer Perceived Value and Perceived Corporate Image

SEISENSE Journal of Management, 2021
Purpose- This study examined the moderating effect of perceived corporate image on the indirect relationship between mobile banking service quality and customer retention via customer perceived value in the Kenyan banking industry Design/Methodology ...
Daniel Kipkirui Langat, Ronald Bonuke, Yusuf Kibet   +2 more
doaj   +1 more source

How service operations, perceived benefit, and psychological ownership enhance customer retention in retail - evidence in Vietnam supermarkets

Cogent Business & Management, 2023
In a world with enormous opportunities and challenges from the 4.0 revolution and the lingering COVID-19 pandemic, customer retention is more important than ever for retailers.
Diep T.N. Nguyen, Minh Pham, Miloslava Chovancová, Sinh Duc hoang   +3 more
doaj   +1 more source

Customer Retention of Mobile Phone Purchasing on Cell Phone Stores in Denpasar [PDF]

Management and Economics Review, 2020
This paper aims to identify customer retention on mobile phone purchasing on cell phone stores in Denpasar. This study used a quota sampling method to get 240 respondents.
Anak Agung Ngurah Gede SADIARTHA
doaj   +1 more source

The Effect of Customer Relationship Marketing and Service Quality on Customer Retention with Customer Satisfaction as A Mediating Variable In Forwarding Companies In Surabaya

IJEBD (International Journal of Entrepreneurship and Business Development), 2020
Purpose: The aim of this study is to analyze the effect of customer relationship marketing and service quality on customer retention with customer satisfaction as a mediating variable in forwarding companies in Surabaya.
Febriani Galih Saputro, Agus Dwi Sasono, Joko Suyono, Damarsari Ratnasahara Elisabeth, Abdul Thalib Bin Bonn   +4 more
doaj   +1 more source

Customer Retention in Service Industry [PDF]

, 2020
Customer retention is previously considered as the last resort of a company in traditional marketing approach rather than a way to improve long term profit (Krishnan & Govindarajan, 2013).
Abu Seman, Noor Aslinda, Harun, Amran, Siew, Wei Teng   +2 more
core   +1 more source

How to Project Customer Retention [PDF]

SSRN Electronic Journal, 2006
At the heart of any contractual or subscription-oriented business model is the notion of the retention rate. An important managerial task is to take a series of past retention numbers for a given group of customers and project them into the future to make more accurate predictions about customer tenure, lifetime value, and so on.
Peter S. Fader, Bruce G.S. Hardie
openaire   +1 more source

The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers

Journal of Innovation and Entrepreneurship, 2023
Basically, relationship marketing focuses more on creating customer value through interaction with customers to get information regarding evaluation of customer needs and expectations on an ongoing basis.
Kadarisman Hidayat, Muhammad Ishlah Idrus   +1 more
doaj   +1 more source

Brand Resonance as a Driver of Customer Retention: Empirical Evidence from Microfinance Banks of Pakistan

JISR Management and Social Sciences & Economics, 2018
Customer retention is recognized as key to achieving long-term business success. However, in a quest to increase customer retention, marketing scholars overwhelmingly focused on customer satisfaction, trust, and commitment to fuel customer retention ...
Rukhsana Gul, Rehman Gul, Faheem Gul, Naeem Gul   +3 more
doaj   +1 more source