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Customer Retention Strategies and Customer Loyalty
2015Since loyal customers are the most important assets of a company, companies have been giving attention to developing customer retention and loyalty programs. The fundamental purpose of customer retention efforts is to ensure maintaining relationships with value-adding customers by reducing their defection rate.
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Customer Retention Management: Making the Customer a “Fan”
2012Customer retention is a terrifically hot topic in recent years, and sales management is front and center in the organization in making that happen. Customer retention management refers to the targeted use of various tools to bind selected customers to the firm over the long term.
Christian Homburg +2 more
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Customer churn prediction for retention analysis
Abstract This abstract provides a comprehensive overview of the research on Customer Churn Prediction for Retention Analysis. In today's corporate context, understanding and mitigating customer churn has become critical for long-term success.Rajesh Saturi +3 more
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Customer Retention using Loyalty Cards Program
International Journal of Business Innovation and Research, 2021Nyagarama Omboga Thomas +2 more
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Aktifitas Customer Relationship Management melalui Customer Retention [PDF]
, 2019 manajemen hubungan dengan ...
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