Results 81 to 90 of about 214,916 (304)

Modeling Customer Lifetimes with Multiple Causes of Churn [PDF]

, 2010
Customer retention and customer churn are key metrics of interest to marketers, but little attention has been placed on linking the different reasons for which customers churn to their value to a contractual service provider.
David A. Schweidel, Fudenberg D., Gelman A., Gelman A., Jones T. O., Keiningham T. L., Michael Braun, Reichheld F. F., Sharp B.   +8 more
core   +3 more sources

Disentangling the relationships between denomination of origin regulatory councils activities and Spanish wineries' export performance

Agribusiness, EarlyView.
Abstract World markets for quality differentiated agri‐food products are highly competitive, presenting significant challenges for firms aiming to compete effectively. Government agencies and business organizations often implement various export promotion policies to address these challenges.
Nicolás Depetris‐Chauvin, Marta Fernández‐Olmos   +1 more
wiley   +1 more source

The Influence of Website Design, Reliability, and Perceived Ease of Use on E-Retention through the Mediating Roles of E-Trust and E-Satisfaction

Almana: Jurnal Manajemen dan Bisnis
This study investigates the effects of website design, reliability, and perceived ease of use on customer e-retention in Indonesian e-commerce marketplaces, incorporating customer e-trust and e-satisfaction as dual mediators.
Priskilla Maurin Wijaya Tanjung, Siti Rahayu, Fitri Novika Widjaja   +2 more
doaj   +1 more source

Customer satisfaction, customer delight, customer retention and customer loyalty: Borderlines and insights

Uncertain Supply Chain Management, 2022
The aim of this study is to investigate the effects of customer satisfaction and customer delight on customer loyalty through customer retention. Data were collected using a questionnaire developed based on the literature and administered to a sample of restaurant customers consisting of 376 customers. Using IBM SPSS and AMOS software for data analyses,
openaire   +1 more source

Koszty a efekty pozyskiwania i utrzymywania nabywców [PDF]

, 2004
Every business is related first with customer acquisition and next with customer retention. This paper examines relationships between costs and effects in these processes.
Garbarski, Lechosław
core  

Wine Tourism as a Catalyst for Sustainable Performance: The Mediating Role of Corporate Legitimacy and Green Innovation

Agribusiness, EarlyView.
ABSTRACT This study aims to explore the influence of Wine Tourism (WT) on the Sustainable Performance (SP) of wineries in Spain. It particularly investigates how Corporate Social Legitimacy (CSL) and Green Innovation (GI) may act as intermediary factors in this relationship.
Javier Martínez‐Falcó, Eduardo Sánchez‐García, Bartolomé Marco‐Lajara, Luis A. Millán‐Tudela   +3 more
wiley   +1 more source

Balancing Market Share Growth and Customer Profitability: Budget Allocation for Customer Acquisition and Retention

Organizations and Markets in Emerging Economies, 2012
This study adds to the knowledge of budget allocation for customer acquisition and retention spending in an inertia segment.  The results indicate that when retention spending surpassed the optimal budget allocation, increased spending did not grow the ...
Hsiu-Yuan Tsao, Lucy M. Matthews, Victoria L. Crittenden   +2 more
doaj   +1 more source

The Role of Coordination Mechanisms and Transaction Costs Promoting Sustainability Performance in Agri‐Food Supply Chains: Evidence From Ecuador

Agribusiness, EarlyView.
ABSTRACT Social tensions and resource depletion pose significant challenges to the agri‐food sector, highlighting the need for coordinated strategies to ensure sustainability in supply chains. Despite its critical importance, the relationship between coordination mechanisms and sustainability performance remains underexplored.
Carlos Moreno‐Miranda, Liesbeth Dries
wiley   +1 more source

Pengaruh Kualitas Pelayanan di Hotel Mercure Ancol Jakarta terhadap Tamu yang Kembali Lagi [PDF]

, 2014
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan pada customer retention di Hotel Mercure Ancol Jakarta. Data dikumpulkan dari 100 tamu Hotel Mercure Ancol melalui teknik convenience sampling dan menggunakan kuesioner terstruktur ...
Kasenda, E. J. (Erich)
core  

Price Transmission During Promotions: A Case Study of Spanish Milk Brands

Agribusiness, EarlyView.
ABSTRACT Price promotion is the marketing tool typically used by retail brands to boost sales and gain market share. In this paper, we intend to investigate the price transmission mechanism among competitive brands in Spain when price reductions that are associated with price promotions take place.
Yasmine Bedoui, Yan Jin, José María Gil   +2 more
wiley   +1 more source